Screenshot of the ExpressCurate Extension in Chrome, displaying content curation suggestions for effective digital marketing.

WordPress is fairly easy to use.  However, sometimes it becomes a time-drain when you have to do everything in the actual wordpress platform.  Lately, I have been utilizing a lot of Chrome Extensions. If you haven’t ever used a chrome extension – I highly recommend you try them out.  They can dramatically increase your productivity! … Read more

Decorated event space with tables, chandeliers, and a large screen featuring 'spectrum', hosted by Spectruss.

The Spectrum 2016 Gala and Live Auction was held last Saturday, November 12, 2016. It was set under a grand tent on the Hunter Museum’s beautiful river terrace. Housing over 500 guests, the black-tie dinner has been another successful night celebrating art at this premier arts gala and most important fundraiser of the year for … Read more

Man in a suit running towards a large clock showing "LOAD TIME," highlighting urgency in digital marketing by Spectruss.

The last two months of the year can be a great time to sit-back, relax and enjoy the holiday season. However, if you own a web-business and are focused on increasing leads and revenue from your site, it’s a great time to work on search engine optimization. Here is the Step-By-Step Guide to SEO for … Read more

Magnifying glass highlighting 'SEO' with digital marketing icons, showcasing Spectruss marketing tools and strategies.

Are you finding it tough to rank for any kind of keyword in google? Search engine algorithms are constantly being updated and more companies are building out their online presence.  This means that it’s going to continue to get harder to rank. However, at Spectruss we have found some basic SEO tactics can cover about … Read more