data-driven marketing

In today’s dynamic marketing environment, simply throwing spaghetti at the wall and hoping it sticks is no longer a viable strategy. Customers are bombarded with marketing messages across countless channels, making it crucial to stand out from the noise. The key? Data-driven marketing. This approach leverages data and analytics to inform every step of your … Read more

domain authority

In the ever-evolving world of search engine optimization (SEO), one metric has gained significant importance in recent years: domain authority. Domain authority serves as a vital signal for search engines to assess the credibility and trustworthiness of a website. This article will delve into the significance of domain authority, exploring its impact on search engine … Read more

speed in lead follow-up

In the fast-paced realm of digital marketing, where competition is fierce and attention spans are short, maximizing opportunities and converting leads into loyal customers is the cornerstone of success. One of the most effective strategies to achieve this goal is by following up with new leads promptly. In fact, statistics show that the speed of … Read more

Local Search Heat Map

As businesses compete for visibility and revenue online, a solid local SEO strategy has become more essential than ever. In this context, local search heat maps can provide businesses with valuable insights into user behavior that can help them optimize their website for better engagement and higher search engine rankings. By analyzing these heat maps, … Read more

How to increase your leads now using pay-per-click advertising

How To Increase Your Leads Now Using Pay-Per-Click Advertising Pay-per-click (PPC) advertising is a highly effective way to increase leads for your business. By targeting specific keywords and demographics, you can ensure that your ads are being shown to potential customers who are most likely to convert. In this article, we will explore some of … Read more

Get more leads through your website using SEO

How to get more leads through your website using SEO In today’s digital world, having a website is crucial for any business looking to grow and expand its reach. However, simply having a website is not enough; it’s important to optimize it for search engines to generate traffic and leads. Search Engine Optimization (SEO) is … Read more

Digital Marketing Chattanooga Tennessee - Spectruss

Top 5 Ways To Grow Your Business in Chattanooga, Tennessee Using Digital Marketing Introduction: Chattanooga, Tennessee, is a city with a growing business landscape. Over the past few years, the city has seen a steady increase in the number of startups, small and medium-sized businesses. As the city continues to grow, business owners in Chattanooga … Read more

Spectruss logo on a brick wall, highlighting Chattanooga’s digital marketing agency.

Why Spectruss is Chattanooga’s Choice Agency    There are a few things that make Chattanooga the city that it is. Some say it’s the walkability, others say the booming restaurant and bar scene, and many say it’s the amazing natural scenery that’s in literally every direction you turn.    You’ve got iconic brands like Chattanooga … Read more

Hand holding a black tag-shaped sign on a red background with "We appreciate YOUR business!" for Spectruss.

Did you know that Holiday sales alone can make up to 40% of the annual customer transactions for both small and mid-sized businesses? You should be capitalizing on that! It’s crucial that ecommerce businesses, specifically, revamp their holiday marketing campaigns to manage this increased revenue during the Holiday season. Let’s dive into our 4 Strategies for … Read more