business Archives - Spectruss Marketing and Advertising

September 10, 2025April 15, 2025by Sam Silvey

Running a dermatology clinic isn’t just about treating patients, it’s about building trust in seconds online. In our latest Spectruss Speakeasy episode, Dr. Emily Brewer, Founder and CEO of The DERM Center, shares how she built a thriving clinic in Chattanooga with a simple, patient-first model: no insurance, no red tape, just real results. From handling TikTok-fueled “diagnoses” to creating social media content that feels authentic (not cringe), Dr. Brewer opens up about the challenges of modern healthcare marketing and how partnering with Spectruss helped her brand cut through the noise.

September 8, 2025March 26, 2025by Sam Silvey

Well, here we are. The first episode of the Spectruss Speaeasy podcast is live. I’ll be honest, I wasn’t sure how this would turn out. Talking about Spectruss Racing on a marketing podcast? A bit different. But that’s kind of the point. Marketing agencies all sound the same. Everyone is talking about SEO strategies, … Read more

August 15, 2022by Jessica Hagerman

It’s no secret to anyone that the economy has been in a tough spot the last few years and it’s been tough for both consumers and business owners alike. Let us help you gain confidence and show you how to win business in a recession. One of the first things our minds shift to … Read more

January 15, 2021by Sam Silvey

As we move into a more hopeful 2021, businesses must consider what was learned last year and form new strategies based on current digital trends. Read below to learn some of the top digital marketing trends that will lead in 2021.

November 6, 2020by Sam Silvey

Brand storytelling is the art of using a cohesive narrative to connect your brand with customers. The key to successful brand storytelling is to clearly communicate your brands’ core values in a way that resonates with consumers.

October 9, 2020by Sam Silvey

Van Halen was more than a band; it was a BRAND. One that offered constant quality, volume, excitement, and attitude. Eddie Van Halen showed us what it takes to build a lasting brand, and many businesses today can learn from his example.

September 11, 2020by Sam Silvey

Great advertising and marketing are crucial to the success of a business. So how much should your company spend on advertising and where should that money be invested?

August 28, 2020by Sam Silvey

In this podcast special, Sam Silvey chats with CEO of Chattanooga Whiskey, Tim Piersant, about all things regarding brand authenticity and strategy, overcoming obstacles, the effects of COVID-19, and other important topics. Tim shares the inspiring story of Chattanooga Whiskey and its 10-year journey of establishing its brand in the marketplace. Listen now to understand … Read more

August 14, 2020by Sam Silvey

As the U.S. continues to face the COVID-19 pandemic, people are looking to outdoor activities as a solution to staying occupied and healthy amid social distancing mandates. Research shows that consumers are shifting discretionary spending away from typical summer travel plans and focusing instead on family-oriented outdoor activities. As a result, several outdoor categories have experienced exponential growth in recent months.

May 8, 2020by Sam Silvey

A person at a café table using a smartphone; Spectruss provides digital marketing strategies for businesses.

When it comes to building an online store, there are many important factors you must consider to ensure you are creating the best performing e-commerce website for your business.

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