Sam Silvey 
With the drastic expansion of e-commerce, brick and mortar businesses have taken an obvious shift towards online retail. The increase in e-commerce shopping has transformed the way marketers must strategize. E-Commerce marketing is the act of driving awareness and action toward a business that sells its product or service electronically. E-Commerce marketers can use social … Read more
Email marketing is one of the most effective ways to communicate with your audiences. It’s important that your email stands out to your subscribers and speaks a clear and interesting message. An effective design can grab the attention of your reader and increases the chance for them to read your content. Intelligent Design Intelligent design … Read more
Spectruss competes in AFF of Chattanooga’s American Advertising Awards, the largest and most representative competition in the advertising industry, and lands a Silver ADDY Award and a National Client Last night, the American Advertising Federation of Chattanooga hosted its annual American Advertising Awards at The Edney from 6:30 om – 8 pm. Individuals of … Read more
After months of preparation, rebuilding the Spectruss RZR and the long 2,000-mile journey to Las Vegas, the results are in from the brutal test out in the dessert from last Sunday’s Mint 400. Sam started just after 6:45 a.m., 59th on the grid. After 3 nearly sleepless nights, Sam and his crew had the … Read more
A Chattanooga-based marketing agency takes their talents off-road Chattanooga, TN – March 5th, 2019– Spectruss, a full-service marketing agency based in the Chattanooga, TN area, is competing in the most celebrated, prestigious, and challenging off-road race in the United States, the Mint 400, in Las Vegas, Nevada, March 10th at 6 a.m. Spectruss is … Read more
Fascinating Instagram Facts to Build Brand Presence and Grow Your Prospective Customer Base We all know Instagram has become a major game changer for consumers and businesses globally. As Facebook refocuses on connecting people with content from family and friends, Instagram has become “the new home for brands,” where engagement is high, followers are brand-loyal, … Read more
Augmented reality (AR) is technology that overlays digital information like images, sound, and text onto your view of the real world, creating an interactive experience. Early adopters have firmly established AR’s potential. Not only as a marketing channel but as a brand differentiator. It allows a new level of convenience, speed and can leave a … Read more
6 Smart Reasons Why Your Business Should Sponsor an Event There are many unique ways to attract audiences, but businesses are overlooking some of the opportunities right in front of them. According to an infographic, sponsoring an event is one of the channels most businesses have yet to even try. Little do they … Read more
A Cinematic Celebration of The Best Outdoor Adventure and Conservation Films From Around The World at “The Jewel of the South” The Lookout Wild Film Festival (LWFF), presented by Spectruss, is excited to host its 7th annual four-day film festival from January 24-27th at the Tivoli Theatre, “The Jewel of the South”, to celebrate … Read more
Artificial Intelligence Artificial Intelligence is any technology that seeks to mimic human intelligence, which covers a huge range of capabilities such as voice and image recognition, machine learning techniques and semantic search. It’s one of the biggest and most important trends in digital marketing today. AI can analyze consumer behavior and search patterns, utilizing … Read more
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