The success of a company depends heavily on the way you market your business. Specialized marketing efforts are crucial for creating brand consistency and business growth. In order to take your company to the next level, you must hire a marketing expert; however, in-house marketing directors or chief marketing officers require an expensive salary while … Read more

Social Media Demographics In order to maximize your brand’s social media presence, it is important to understand the demographics of different social platforms. You don’t want to waste time creating content on a platform where your target audience doesn’t have a large existence. Social Media Engagement It is important to note why consumers follow and unfollow … Read more

Chattanooga-based marketing agency introduces the all-new Kyte Life CBD brand to the market with custom branding and innovative design Chattanooga, TN- March 29th, 2019- Spectruss, a full-service creative agency based in the Chattanooga, TN area, introduces Kyte Life, a premium line of 100% organic, full spectrum CBD products. With months of market research, Spectruss identified … Read more

Chattanooga marketing agency expands design team by providing new internship opportunity   Chattanooga, TN- May 31st, 2019– Spectruss, a full-service creative agency based in the Chattanooga, TN area, is excited to welcome a new graphic design intern, Bruno Benna, to the team. Spectruss is pleased to provide an internship opportunity that will provide substantial design … Read more

At Spectruss, we know that obtaining a strong online presence is crucial for growing a business. Since its founding, we have worked alongside Sturm Cosmetic Surgery to create a custom designed website to reach a targeted audience. By integrating thoughtful design and strategic marketing strategies, we have established and grown Sturm Cosmetic Surgery’s online visibility … Read more

With the virtual world constantly changing, the channels a business chooses to reach its potential customers is becoming increasingly important. Utilizing the ability to grab users’ interest with your brand even away from your site is essential for increasing online traffic. The automated push notification is an optimal channel in the post-GDPR era, allowing growing … Read more

Chattanooga-based creative agency builds visibility for celebrated whiskey distillery through custom website development   Chattanooga, TN-April 17th, 2019- Spectruss, a full-service creative agency based in the Chattanooga, TN area, launches a new website for widely-recognized whiskey distillery, Chattanooga Whiskey. The development of the new site, chattanoogawhiskey.com, created a seamless website navigation experience built to drive … Read more

  10 Ways Businesses Can Improve Their Social Media Presence   1. Resize!!! If you’re reusing an image with the same dimensions across all of your social networks then you’re doing it wrong. More than likely, one of those images will be chilling awkwardly alone and distorted. As marketers, we all know how important it … Read more

Local marketing agency experiences continued company growth and gains two new hires to their sales department Chattanooga, TN – April 8th, 2019– Spectruss, a full-service creative agency based in Chattanooga, TN, is growing their sales department with two additional account manager hires. Spectruss is excited to welcome Brandon Curtis and Preslie Gifford to the team. … Read more