Person using a laptop to search on Google, illustrating How to Use Google My Business to attract more local customers.

If you want more Chattanooga customers without spending a fortune on ads, your Google My Business profile is the fastest place to start. Here’s how to use it the right way to get more calls, more leads, and more trust, all with simple, practical steps any local business can follow.

A desk with a laptop, notebooks, and a coffee cup, representing a space for strategic marketing planning.

The end of the year is always a mad dash for small businesses. But what if your last-minute marketing push was actually a strategic move? Learn how to turn your final efforts into a foundation for major growth in 2026.

Spectruss new website design showcasing services, team, and client work for local business growth.

Spectruss has rebuilt its website to make one thing clear: we’re not just another vendor. We’re a real partner for local businesses, offering transparent, growth-focused marketing solutions.

Professional woman on phone holding a client clipboard, showing successful efforts to get more leads and conversions.

Let’s be honest, getting leads shouldn’t feel like throwing money into a black hole. But if you’re a small business owner, chances are it does. You’ve probably tried boosting posts, hiring a freelancer, or even doing it all yourself. And still… nothing changes. At Spectruss, we help small businesses like yours turn confusion into clarity, … Read more

Smartphone displaying an AI tool (ChatGPT) with the question, "How do I get more leads?" highlighting AI in Marketing.

Companies using AI see 2x the conversion rates. So, what AI-driven strategies are actually worth it? If you’re running a business, you know the pressure: grow your company and manage your digital marketing strategy. That alone can take more time than you have. The good news? AI in marketing is now accessible and proving effective … Read more

Small business owner holding an open sign, symbolizing brand authenticity and a welcoming local presence.

For many small and mid-sized businesses in Chattanooga, TN, scaling is a primary goal. But as you grow, it’s crucial to stay true to your brand’s original identity. Authenticity is what helps customers trust you, especially in a community-focused market like Chattanooga. At Spectruss, we know the struggle of selling but keeping authentic, that’s why … Read more