As the U.S. continues to face the COVID-19 pandemic, people are looking to outdoor activities as a solution to staying occupied and healthy amid social distancing mandates. Research shows that consumers are shifting discretionary spending away from typical summer travel plans and focusing instead on family-oriented outdoor activities. As a result, several outdoor categories have experienced exponential growth in recent months.
By developing an innovation strategy that foresees a recession, you can help your business survive the hard times as well as find profitable ways to gain a competitive edge. This means going from defense to offense to secure a stronger position in the market.
The novel coronavirus has spurred an economic shutdown across the globe. As businesses slowly begin to reopen, there is much uncertainly as to how our economy will respond and if the United States is headed towards a recession. It can be difficult to remain calm when a recession hits, but history shows brands that continue … Read more
Website traffic is an important indicator of business performance. It can help determine how well your marketing is working, gather insights about your audience, generate leads and increase conversions. To achieve this, it is important to make sure your business is driving traffic to your website the right way by focusing on attracting quality traffic. … Read more
This global pandemic has significantly altered consumer behavior and attitudes, ultimately changing the way people interact with your brand, find your site, and access your products. The ever-changing cultural window of COVID-19 is requiring brands to create at significant speeds to keep their content relevant to the consumer.
A strong online presence is crucial for the growth and success of your business. So how do you ensure your website is performing at its best and you are getting the best possible ROI on your digital marketing activities? It all starts with web analytics.
In this new digital age, many companies are shifting their focus towards selling products online. In order to maximize your online success, choosing the right e-commerce platform for your business is one of the most important decisions you will make.
We believe your company can continue to prosper and your mission advance amidst this virus pandemic. During this time of social distancing, it is imperative that businesses adapt to serving their valued customers with digital options.
The holiday season is here and businesses everywhere are gearing up for the busiest shopping day of the year- Black Friday. Over 74 million Americans shop on Black Friday (if they were to form a country, it would be the 20th most populous on Earth!) Is your business ready?! With so many stores offering huge … Read more
In order to grab the attention of the modern day consumer, is imperative to tailor your emails for smaller screens and scrolling fingers. Check out these key tips to ensure your emails are optimized for mobile viewers.
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