The Importance of Regularly Scheduled Website Maintenance and How It Can Boost Your Business Quarterly maintenance and updates are important, that much we know- or have been told. But why is keeping your online presence clean and optimized important? In a growing digital world it is not enough to “just have an online presence” … Read more
Getting a consumer excited enough about your product or service to spark them to talk more about it to others- it’s the most important and promising challenge in marketing. Just a casual conversation, while engaging, doesn’t necessarily generate on-going engagement. The challenge for brands is to organize user-generated content that actually accomplishes valuable goals for … Read more
Overview: Many years ago, Royal Highnies set out on a quest to create the perfect boxer short. Today, Royal Highnies produces luxury undergarments and loungewear for the whole family. Their products are sold by boutique retailers both online and in brick and mortar stores. The Situation: Digital marketing provides an opportunity for smaller companies, … Read more
The last two months of the year can be a great time to sit-back, relax and enjoy the holiday season. However, if you own a web-business and are focused on increasing leads and revenue from your site, it’s a great time to work on search engine optimization. Here is the Step-By-Step Guide to SEO for … Read more
Are you finding it tough to rank for any kind of keyword in google? Search engine algorithms are constantly being updated and more companies are building out their online presence. This means that it’s going to continue to get harder to rank. However, at Spectruss we have found some basic SEO tactics can cover about … Read more
You have an important message. You have a website for people to see the message and take action. The only problem: Nobody goes to your site to actually see the message. You could advertise. However, that has it’s own set-of challenges. This is why you need a comprehensive content marketing plan! What exactly is content … Read more
It’s easy to get inundated with social media and after 4 hours lie to yourself that you have actually been working. This is why I prefer to spend my time on LinkedIn. Instead of getting sucked into other “social” networks, Linked-In was built for business. The best part is that B2B marketers all report significantly … Read more
There are 80 million millennials in the United States with annual buying power of $200 million. Millennials purchasing power will only increase in the next decade and this is why advertisers are obsessed with targeting this group. For perspective, Demographers and researchers typically use the early 1980s as starting birth years and use the mid-1990s to … Read more
A Day like Many Days June 15th, for many a day of work, a day of living and breathing the realities of being a marginalized cog in the wheels of industry. No one expected June 15th to be the day the machine took a stand, the day the revolt…the uprising of Promobot would begin. It all began … Read more
After helping build hundreds of websites we came up with the top 9 things to do before launching your website. Most of these things are not obvious and we hope you find the list helpful. 1. Back-Up Solution It’s not a question of “if” but “when” your website is going to be temporarily down. If … Read more
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