What does it take to build a business from scratch? Hard work, long nights, a little luck, and maybe even cutting down a few hundred trees (literally). In this episode of Spectruss Speakeasy, Sam Silvey, founder of Spectruss, shares his experience from racing bicycles to launching a creative agency in Chattanooga, TN. If you’re a … Read more
Well, here we are. The first episode of the Spectruss Speaeasy podcast is live. I’ll be honest, I wasn’t sure how this would turn out. Talking about Spectruss Racing on a marketing podcast? A bit different. But that’s kind of the point. Marketing agencies all sound the same. Everyone is talking about SEO strategies, paid … Read more
Brand storytelling is the art of using a cohesive narrative to connect your brand with customers. The key to successful brand storytelling is to clearly communicate your brands’ core values in a way that resonates with consumers.
This global pandemic has significantly altered consumer behavior and attitudes, ultimately changing the way people interact with your brand, find your site, and access your products. The ever-changing cultural window of COVID-19 is requiring brands to create at significant speeds to keep their content relevant to the consumer.
In today’s world, it’s harder than ever to get the attention of consumers. Brands are always looking for new ways to stand out against all the noise and truly engage their customers. An increasing amount of businesses are turning to experiential marketing, which offers immersive, memorable campaigns that help deliver a brand’s message without distractions.
A Chattanooga-based marketing agency expands in-house services for clients Chattanooga, TN – July 9th, 2018– Spectruss, a marketing agency based in the Chattanooga, TN area, is thrilled to introduce Nick Friend as the Director of Photo and Video Production for the agency’s growing client list. This new addition will expand Spectruss’s wide variety of … Read more
Video marketing is here, and it’s here to stay Today, video marketing usage is rising rapidly among brands and marketers. Having a strong video marketing strategy plays a crucial role in the success of your outreach and branding efforts. It’s one of the most effective ways to thrive in your industry and attract more clients. This … Read more
A few tips to better your editing skills As the content manager, editing is an integral part of my job and is expected to meet high standards. At first, this role was intimidating because I know everyone makes mistakes. After editing hundreds of pieces and learning from past mistakes, my fear turned into confidence. … Read more
You have an important message. You have a website for people to see the message and take action. The only problem: Nobody goes to your site to actually see the message. You could advertise. However, that has it’s own set-of challenges. This is why you need a comprehensive content marketing plan! What exactly is content … Read more
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