In today’s world, it’s harder than ever to get the attention of consumers. Brands are always looking for new ways to stand out against all the noise and truly engage their customers. An increasing amount of businesses are turning to experiential marketing, which offers immersive, memorable campaigns that help deliver a brand’s message without distractions.

In a fast paced, digitally-run world, it is becoming increasingly harder to grab the attention of consumers. Customers are looking for authenticity in a brand and one of the best ways to establish this is with user-generated content (UGC).