by Sam Silvey
branding
If you’ve stumbled across this article, it may be because you are planning an upcoming photoshoot for your brand. How exciting! Adding brand colors in your photoshoot can seem like a big task. Let us show you how in this article! Your Background Let’s say your brand colors are black, grey, and light … Read more
Is it Time to Rebrand Your Business? When you think about your company brand, you really want to picture the entire customer experience. From your logo, website, social media, messaging, storefront, and everything in between…what does your brand look like to your customers? Is it consistent and easy to recognize? If not, it’s probably time … Read more
The true power of rebranding is fueled by a carefully planned brand strategy.
Brand storytelling is the art of using a cohesive narrative to connect your brand with customers. The key to successful brand storytelling is to clearly communicate your brands’ core values in a way that resonates with consumers.
Van Halen was more than a band; it was a BRAND. One that offered constant quality, volume, excitement, and attitude. Eddie Van Halen showed us what it takes to build a lasting brand, and many businesses today can learn from his example.
Successful businesses must not only build a strong brand, but they must also take a cohesive approach to their branding.
In this podcast special, Sam Silvey chats with CEO of Chattanooga Whiskey, Tim Piersant, about all things regarding brand authenticity and strategy, overcoming obstacles, the effects of COVID-19, and other important topics. Tim shares the inspiring story of Chattanooga Whiskey and its 10-year journey of establishing its brand in the marketplace. Listen now to understand … Read more
In a fast paced, digitally-run world, it is becoming increasingly harder to grab the attention of consumers. Customers are looking for authenticity in a brand and one of the best ways to establish this is with user-generated content (UGC).
Every company starts off with just an idea. Imagine an idea that can be brought to life surpassing your wildest dreams. That’s how Spectruss treats every design project. We are passionate about creating beautiful designs that proudly reveal your brand to the world!
