When you think about your company brand, you really want to picture the entire customer experience. From your logo, website, social media, messaging, storefront, and everything in between…what does your brand look like to your customers? Is it consistent and easy to recognize?
Your brand has the power to set your company apart from the competition, promote recognition, connect with customers, and create strong business value. However, if your brand isn’t consistent, it can provide a confusing message and ultimately cause your company to fall short of its full potential.
Here at Spectruss, building stronger brands is what we do best!
We worked with The Plastic Surgery Group to rebuild a stronger, more cohesive brand for their company. Through detailed strategic planning, we successfully helped rebrand the company as RefinedLooks Plastic Surgery and Spa. Check out some of our work below!
Behind the Brand
The Plastic Surgery Group, Chattanooga’s first and largest plastic surgery practice, has led the way in plastic, cosmetic, reconstructive, and noninvasive procedures for over 60 years. After a year of working with the Plastic Surgery Group’s new medspa, Refine Aesthetic Studio, our team at Spectruss encountered challenges with operating multiple practices with different names and proposed a strategy to restructure the entire practice.
Our team began working on a strategy to help rename the practice as one brand to strengthen their identity and better reach their current and future patients. The new brand name, RefinedLooks Plastic Surgery and Spa, was born. The practice’s hand reconstruction and therapy center, Hayes Hand Center, was kept separated from the new name to minimize confusion and preserve its integrity.
We designed a brand new logo for RefinedLooks Plastic Surgery and a variation for the Spa using elements that were inspired by the aesthetics of their offices and reminiscent of their past identity. Our team also worked on establishing a more prominent presence at their location by adding new outdoor signage at the exterior skin of their building as well as in the interior.
A brand new website consolidating the practice into one was also designed, re-imagined and built by our team. The new site highlights the practice’s doctors, team and features a newly organized structure of their procedures and new services that lacked prominence from their previous site.
E-Commerce Store Revamp
RefinedLooks previously had two separate websites with two different e-commerce stores offering the same products. This not only spread their marketing efforts thin but also created inconsistent branding and an inefficient business process for the practice. By eliminating one of the two e-commerce sites, our team helped funnel all marketing promotions into one site to better track, process customer orders, and improve overall efficiency.
Our team also extended our videography services to RefinedLooks to bring their practice to light for current and potential clients. This brought a better understanding of all the procedures and services that are being offered at the practice.
From a brand new identity to print and web materials, we ensured the new branding was prominent and consistent across all marketing materials. By rebranding the Plastic Surgery Group and Refine Aesthetic Studio to RefinedLooks Plastic Surgery and Spa, our team helped strengthen the practice’s aesthetic brand, improve marketing strategies, and set up the practice for exponential growth opportunities.
You can check out the new website at refinedlooks.com!