Categories
Business Design Digital Marketing

Adding Brand Colors In Your Photoshoot

If you’ve stumbled across this article, it may be because you are planning an upcoming photoshoot for your brand. How exciting!

 

Your Background

 

Let’s say your brand colors are black, grey, and light blue. You will want your backdrop to be styled in a way that complements those colors. Use mostly neutrals with no other bright colors that will compete with your brand. A white background is always a safe bet if you are unsure. 

 

Your Outfit

 

While using the brand color selection of black, grey, and light blue, let’s continue talking about what you are going to wear. 

Your background matters- so try to think about what your clothes will look like in comparison to your photo’s background.

 

For example:

If the photos are being shot on a neutral background, you could wear a fun light blue suit as shown below. If your background is light blue, wear a neutral.

Accessories

 

Your clothes do not always have to be your statement piece. If you want to utilize your pop of color in a fun way, try doing so with jewelry, a coffee mug, or some type of stationary product. 

Fun Edits

 

Do special effects or an overlay with your “pop of color”. This could simply be done with a flat lay photo. Add a transparent overlay with one of you branding colors.

Categories
Digital Marketing Marketing

Lighting Matters! Tips For Getting The Best Photos

We live in a world where anyone can take great photos with their cellphones! Luckily, mobile devices have come a long way in recent years, allowing you to take magazine-worthy images. Here are a few lighting tips to help you achieve great photos:

  1. 1. Take photos by a window

Taking photos by a window on a nice, sunny day always yields great results! This will allow you to get the soft glow of natural lighting. You can also play up the lines from the shadows of your blinds. Here is an example:

pastedGraphic.png

  1. 2. Avoid the harsh, direct sunlight 

Are you shooting outside? The best lighting tends to be in the morning and late afternoon hours before sunset. If you are in the hot sun, make sure the person or product you are capturing ARE facing the sun. If the sun is behind the individual it will cast a shadow over their face. 

  1. 3. Edit your photos

If the coloring is a little off, use the auto-correct feature on the Adobe Lightroom app. You can play around with the hue and saturation further if needed. Editing the white and black balances can also make your photo lighter and more alive! 

Now, go take those magazine-worthy photos, friends!