Sam Silvey 
The Importance of Regularly Scheduled Website Maintenance and How It Can Boost Your Business Quarterly maintenance and updates are important, that much we know- or have been told. But why is keeping your online presence clean and optimized important? In a growing digital world it is not enough to “just have an online presence” … Read more
Getting a consumer excited enough about your product or service to spark them to talk more about it to others- it’s the most important and promising challenge in marketing. Just a casual conversation, while engaging, doesn’t necessarily generate on-going engagement. The challenge for brands is to organize user-generated content that actually accomplishes valuable goals for … Read more
Overview: Many years ago, Royal Highnies set out on a quest to create the perfect boxer short. Today, Royal Highnies produces luxury undergarments and loungewear for the whole family. Their products are sold by boutique retailers both online and in brick and mortar stores. The Situation: Digital marketing provides an opportunity for smaller companies, … Read more
Lookout Wild Film Festival Surpasses Expectations in Sixth Year. The annual Lookout Wild Film Festival started six years ago. The film festival began in hopes of bringing a substantial presence and impact within the Chattanooga community. It began with only a few board members and has since grown into a very well-known, successful annual … Read more
For years, Spectruss has excelled in custom website development, UI / UX design, graphic design and custom API integrations. With the extensive experience and knowledge we have gained over the years, it is time to take the steps to become certified in all areas, including digital advertising. With that said, we are excited to announce … Read more
CHATTANOOGA, TN — On October 26, 2017, Jack Brown’s Beer & Burger Joint will hold a fundraiser for the Southeastern Climbers Coalition. The fundraiser will take place from 12 pm to 2 am. With the total amount of money raised, 15% of sales will go towards the Climbers Coalition. The Southeastern Climbers Coalition Fundraiser will … Read more
St. John’s Restaurant, Tim Hinck and Spectruss presents a SOUND TO TABLE experience. Sunday, September 24, beginning at 6:00 PM at St. John’s Restaurant. A composer and a chef set out to completely reimagine the dining experience. Crafting new combinations of sound and dramatic culinary innovations, chef Rebecca Barron and composer Tim Hinck are attempting to … Read more
This past week Apple announced that they were creating their own in-house mobile processor for their devices. This news immediately affected Imagination Technologies’s shares, which dropped almost 70 percent. Imagination Technologies created Apple’s PowerVR graphics that supplies them with a small royalty on each transaction. Those royalties make up a large percentage of the businesses … Read more
Designers who can create beautiful and trending concepts are in high demand. Their skills can take an amazing product and make it understandable and desirable to customers. But a new wave of designers and developers have started to change jobs in design. Designers are learning to code, and developers are learning to design. Design + … Read more
Recently at South by Southwest, Levi and Google showed off their collaborative wearable technology, Project Jacquard. They’ve eliminated the bulky, awkward, wearable tech that we’ve become used to seeing and replaced it with a jacket that looks and acts like a jacket while having washable conductive fibers running through it. With the jacket comes with … Read more
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