Sam Silvey 
Messaging for a social media strategy is the number one way to gain public favor and increase brand integrity. It’s important to balance your content production of frequency and quality. While sales are important, it shouldn’t be the primary focus of all your content. No one wants to follow an account that feels forced. So, … Read more
Love Live Music? Chattanooga’s Got You Covered We may not be Nashville or Memphis, but don’t count Chattanooga out for great music. If you just can’t live without great live music, you’ve come to the right place. Not only does Chattanooga have a vibrant music scene, but it’s always growing and getting better. Moon … Read more
Benefits of Organic SEO Eighty percent of organic SEO attracts search traffic. Why? Because organic search engine optimization does not feel forced or unnatural. In fact, it is known as natural SEO because it focuses on unpaid methods like high-quality content creation, link-building, and keyword enhancement which greatly increases a site’s page rank. Think of … Read more
CISTECH’s Passion leads to Innovation Our client CISTECH, INC., an XA service company, is excited to join the next generation of business technology leaders at Infor Partner Network (IPN). The company’s dedication to excellence within this industry directed them towards Infor’s XA and Birst solutions to gain a competitive edge in today’s manufacturing environment. IPN’s … Read more
Get More Customer Reviews According to a survey by Search Engine Land, 72% of consumers trust online reviews as much as personal recommendations from real people. That means positive customer reviews may be the single most effective marketing tool out there for your business. But how do you do it? At Spectruss, we … Read more
Have you ever wondered if your phone or electronics are listening to your conversations? You talk about something new, for the first time, and then suddenly the ads on Facebook mobile are for what you just talked about? Maybe you plan an event and without scheduling it your phone already knows about it? Voice Recordings and … Read more
Conversant Group, Chattanooga-based IT services and consulting company, recently launched their new logo designed by Spectruss creative director Justin Aragon. We took a moment to talk with Justin about logo design and his creative process. Justin is a Chattanooga local with a background in architecture design. You may have seen his logo work around the … Read more
If you’re looking to try and boost your social media platforms and gain more attention, consider these 5 tips. 1. Create a voice for the company Social media is similar to an employee, their role being the brand ambassador for your business via the web. With that in mind, they should have a consistent … Read more
Social media helps people connect over the web, and over time businesses have been using social media to also connect with their clients. With many ways to connect to clients, and with many different platforms, medical companies are reaching out through Facebook and Instagram as new ways to connect. Bloggers sharing their stories People on social media … Read more
Check out some helpful tips for better business branding online. While some may seem more intuitive than others, remembering and refreshing on helpful tips could spark a new idea! Create a Visual People like to look at visuals over long bodies of text. Create visuals for your business to get people attention online with eye-catching colors, … Read more
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