Sam Silvey 
Top 10 Typography Trends You Don’t Want to Miss in 2018 Font vs. Typeface: The choice you make for your brand’s font is an important one because the right one conveys so much about your brand. So, when choosing your font it’s a good idea to know what you’re actually looking for, which … Read more
Video marketing is here, and it’s here to stay Today, video marketing usage is rising rapidly among brands and marketers. Having a strong video marketing strategy plays a crucial role in the success of your outreach and branding efforts. It’s one of the most effective ways to thrive in your industry and attract more clients. This … Read more
Ten questions with Justin Aragon, Creative Director here at Spectruss Tell us how your background in architecture has shaped your career? “Architecture is built for permanence. My architectural training and knowledge of the classics have helped me identify and incorporate the qualities of timeless design to every project. Staying relevant over time is very important … Read more
A few tips to better your editing skills As the content manager, editing is an integral part of my job and is expected to meet high standards. At first, this role was intimidating because I know everyone makes mistakes. After editing hundreds of pieces and learning from past mistakes, my fear turned into confidence. … Read more
Spectruss, a creative agency, continues to grow Chattanooga, TN – May 22nd, 2018– Spectruss, a creative agency based out to Chattanooga, TN, is excited to announce its recent hiring of Erin Taylor as the Client Relations and Content Manager while promoting Annie Tarver to Marketing Strategist. Erin Taylor comes to Spectruss with … Read more
One of the most robust and advanced E-Commerce Platforms in the industry Overview Accuserv, a national distribution company focused on providing products and services to multi-unit operators, always stays one step ahead within the supply-chain industry. The company knew they were embarking on fulfilling a vast need for large multi-unit operators as a … Read more
Figuring out the best times to post on social media is never easy. People browse at different days and times depending on the platform. The ideal time to post on each social network is when your audience is most likely to see and engage with your content. But, how do you figure out those perfect … Read more
First, let’s do a brief history lesson on the findings of SMART goals. In the 60’s, researchers began examining the power of goal setting and the first published paper appeared in 1968 by Dr. Edwin Locke. “Toward a Theory of Task Motivation and Incentives” confirmed that set goals do in fact result in superior organizational … Read more
Learn how you can increase the open rates in your emails. Appealing subject line To make sure your hard work doesn’t immediately get tossed into the trash, your subject line needs to convince people that your email is worth opening. Introducing the email’s call to action with a short and sweet … Read more
Take a risk. Increase your e-commerce business to new levels. If you follow these steps, the payoff will be well worth the hard work: Research the Current Competitors in Your Marketplace Knowing where your business stands among competitors is the most important step to take. Why? Because there are numerous choices online for … Read more
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