Did your know that the design of your website could be the deciding factor for whether or not a customer will do business with you? In fact, users take only 0.05 seconds on average to form an opinion about a website… and 94% of those first impressions are related to design!
Is your website design falling behind? Here are several key design tips to keep your users engaged and take your website to the next level.
Bold Font
We hate to break it to you…. but most users will only read about 20% of words on a webpage. To avoid your users getting lost in large blocks of copy, use bold text to really help your messaging stand out. Not only does bold text make your website more functional, but it can also bring a fresh, modern look to your website.
Visual Hierarchy
Visual hierarchy is the arrangement and presentation of design elements to show their order of importance. This design principle is crucial for leading users to your “call to action”, which is ultimately the most important aspect of your website.
A call to action is what prompts the user to take action on your page by contacting your business or buying a product. A recent study found that 70% of websites for smaller businesses lack a clear call to action. Without this design element, your website could be missing out on significant customer conversions.
Personalized Content
Consumers are tired of a generic interactions and want an experience to be tailored specifically for them and their location. Even a small amount of personalization goes a long way towards boosting engagement. In fact, 93% of companies who incorporated personalization to their website saw a significant boost in customer conversions. And a recent study found that 44% of people said they would become a repeat customer after a personalized shopping experience with a brand.
Photography with Graphics
Grabbing a users’ attention and keeping them interested with your site is crucial for converting visitors into customers. A great way to do this is by introducing eye-catching imagery. A big trend we’ve seen this year is to mix photography with graphics and here’s why:
- It adds depth to your site and draws people in
- It gives your website extra personality
- It reinforces company branding
- It grabs immediate attention
Overlapping graphics with photography is a great way to add a creative flair to your site as well as unify your brand personality. Find free graphics here.
Mobile Ecommerce
The year of 2020 set a precedent for mobile online shopping. Mobile ecommerce traffic grew by 25% in the first quarter of 2020 – making up 71% of total traffic!
With 45% of consumers saying they are shopping more on their phones since March 2020, it is more important than ever before to ensure your mobile web design experience is flawless.
Could your company website use a boost? Contact us today to see how we can help you take your website design to the next level!
