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Meet Diego: Our Ads Expert Who Turns Clicks into Customers

Are Your Ads Just Burning Money? You’re Not Alone.

You’ve launched an ad campaign. You’ve set the budget. You’re seeing clicks… but where are the leads? The phone isn’t ringing, sales aren’t growing, and your return on investment? Let’s not even talk about that.

Here’s the truth: Running ads isn’t just about spending money on Facebook or Googleand hoping for the best.It’s about strategy, precision, and making sure every dollar works smarter, not harder.

That’s exactly why we brought in Diego.

Meet Diego – The Ads Expert Who Gets Real Results

Diego isn’t your average Ads Manager. He’s the guy who fixes what’s broken in your marketing.The budget strategistwho knows how to make ads work for you, not against you. He’s built successful campaigns for medical practices, local businesses, e-commerce brands, luxury hotels, and even global companies like Old Spice, Oral-B, and Pampers.

His approach? He doesn’t just focus on traffic, he focuses on results.

  •  Medical & Wellness Businesses(Core Strength Wellness Center, Rosen Vein Care, Prostate Cancer Institute of Arizona) → Designed ad campaigns that book appointments instantly, rather than leaving patients waiting on a form submission.

  • Local Repair Businesses(Plumbers, Electricians, Appliance Technicians) → Ads that drive immediate phone calls, because when your pipes burst, you don’t have time to wait.

  • E-Commerce & Retail(Sokios, Cherubina, Mercules) → Custom retargeting strategies that convert abandoned carts into paying customers.

  • Luxury Hotels & Resorts(Palace Resorts) → Managed multi-million-dollar campaigns, increasing direct bookings.

  • Mass Consumer Brands(Old Spice, Pampers, Max Factor, AB InBev) → Structured ad strategies that keep these household names in front of the right audience.

Why This Matters for Your Business

Many businesses lose money on ads because they don’t have someone who understands what works. They end up targeting the wrong audience, using ineffective copy, or worse, setting and forgetting their campaigns, hoping for a miracle.

Diego analyzes, refines, and improvesyour campaigns so that every ad dollar is used efficiently.

That means:

  • Higher Returns– Less wasted spend, more qualified leads.
  • More Conversions– Whether it’s phone calls, bookings, or online sales,Diego makes sure people take action.
  • Smart Strategy– Real-time adjustments based on performance data, not assumptions.

Get to know more about how ads work here.

Let’s Fix Your Ads – Free Strategy Call with Diego

If your ads aren’t delivering results, let’s change that. We’re offering a FREE 15-minute strategy callwhere Diego will personally help you identify what’s missing in your ad strategyand how to start seeing real results.

Book your free strategy call now

You’re already running ads, let’s make sure they actually work.

FAQ: Working with Diego & Spectruss for Your Ad Strategy

1. What makes Diego’s ad strategies different from other media buyers?

Diego doesn’t just set up ads and let them run—he continuously refines them based on real-time datato bring in higher conversions and lower ad costs.His approach is customized for each business, ensuring that your ads aren’t just driving traffic but bringing in qualified leads and sales.

2. Can Diego help if my business has never run paid ads before?

Absolutely! Whether you’re starting from scratch or have past campaigns that didn’t perform well, Diego will build a tailored strategyfrom the ground up. He makes sure your ad spend is used wisely and effectively, helping you target the right audience with the right message.

3. How soon can I expect to see results from a campaign?

It depends on factors like your industry, competition, and budget, but most clients start seeing improvements within the first few weeks.Diego focuses on quick wins while also creating a long-term planfor consistent growth.

4. Does Diego only work with businesses in Chattanooga?

No! While Spectruss primarily serves small to mid-sized businesses in Chattanooga, Diego has experience working with national and international brandsacross multiple industries. No matter where you’re located, he can develop an ad strategy that fits your market.

5. What do I need to get started with Diego?

All you need is a clear goal—whether it’s more leads, higher sales, or stronger brand awareness.Diego and the Spectruss team will handle the rest, setting up an ad strategy that delivers results.

Want to improve your ads?Book a FREE strategy call now!

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Spectruss Speakeasy: Why Racing Became Part of Our Marketing Strategy

Well, here we are. The first episode of the Spectruss Speaeasy podcast is live.

I’ll be honest, I wasn’t sure how this would turn out. Talking about Spectruss Racingon a marketing podcast? A bit different. But that’s kind of the point.

Marketing agencies all sound the same. Everyone is talking about SEO strategies, paid ad hacks, and conversion rates(which, yes, matter), but it’s exhausting. Spectruss Racingstarted because I needed something outside of business to sink my teeth into, and now, it’s become a core part of what makesSpectrussdifferent.

If you want to hear the full unfiltered conversation(including near-death filming experiences and questionable tax write-offs),go listen to the episode here.

But if you’re more of a reader, let’s break it down.

How I Ended Up Racing Dirt Bikes in My 30s

I didn’t grow up riding dirt bikes. I raced bicycles, first mountain biking, then road cycling, and eventually, at a professional level. The goal was to make a living from it, but between some brutal crashes and the 2008 market crash, that plan fell apart.

Fast forward to 2019, I was running Spectrussand needed something outside of workto obsess over. I bought my first dirt bike, entered a race, and that was it. Fifty-plus races later, I’m still here.

How Racing Became a Marketing Strategy

1. Branding That Gets Attention

If you’ve ever watched NASCAR, you’ve seen logos slapped on every car, driver suit, and helmet. That’s not an accident, it’s marketing. Branding is about being remembered.

And let’s be honest: marketing agencies are boring.Everyone posts the same “how to grow on social media” tips. Nobody cares.

Spectruss Racing is something different.When people see our brand on a dirt bike, a jersey, or a race video, it sticks. They associateSpectrusswith something exciting, not just another agency talking about ad budgets.

Don’t believe me?Harvard Business Reviewbacks this up. Brands that connect emotionally with people stand out. That’s exactly what we’re doing.

2. Racing Sets Us Apart from Every Other Agency

When I started Spectrussover a decade ago, there were only a few digital marketing agencies. Now, there’s one on every street corner, and a hundred more run out of basements.

So, we had two choices:
🔹 Compete by shouting louder than everyone else.
🔹 Do something so differentthat people remember us.

We went with option two.

Think aboutRed Bull, they aren’t just an energy drink company. They’ve built an empire around extreme sports, content, and culture.That’s the model we’re following. Marketing is storytelling, and Spectruss Racing is part of our story.

The Absolute Chaos of Filming Racing Content

I love racing. Zach Etengoff, our videographer, does too,except when I’m flying past him at 45 mph, 12 inches away from his head.

Filming extreme sports is brutal, and Zach will be the first to tell you:
🎥 Dirt bikes move FAST.Timing shots is a nightmare.
🎥 Everything looks flatter on camera.Hills that feel impossible in real life look tiny in footage.
🎥 You get one shot.Unlike filming in a studio, if we miss a moment, it’s gone.

Zach swears it’s worth it. I say he has trauma from almost dying on set.Either way, we’ve got some insane race footage coming soon.

What’s Next for Spectruss Speakeasy?

This podcast isn’t just about racing.We’re bringing on business owners, creators, and storytellersto talk about marketing, branding, and doing things differently.

If you run a business, create content, or just love crazy stories, this is for you.

🎧Go listen to Episode 1.

If you want your marketing to actually stand out, let’s talk.

📩Work with Spectruss.

Now, I’m off to crash a dirt bike. Catch you next episode. 

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Case Study: How Spectruss is Helping Full Throttle Distillery’s Online Presence

A strong digital presenceis critical for businesses today, especially in industries like craft spirits and hospitality. Full Throttle Distillery, known for its authentic Tennessee moonshineand rich history, recognized the need to enhance its website while staying true to its roots. That’s where Spectrusscame in.

Our goal? Create a new website that reflects Full Throttle’s brand, improves functionality, and enhances user experience—without losing the authenticity that makes them unique.

About Full Throttle Distillery

Located in Trimble, TN, and Estes Park, CO, Full Throttle Distilleryis a brand that embodies tradition and craftsmanship. Their moonshine, inspired by early 1900s recipes, is crafted using authentic copper stillsfor a true taste of history. Visitors enjoy on-site tastings, guided tours, live entertainment, and Southern hospitality, making the distillery a must-visit destination.

However, their existing websitedidn’t fully showcase the energy and experience that customers get in person.

The Challenge: Keeping Authenticity While Modernizing the Website

Full Throttle Distillery wanted to update their main website and multiple location pages, but they had some key requests:

  • Maintain their brand identity—Rustic, bold, and true to their Tennessee heritage.
  • Improve functionality—A smoother, more intuitive layout for visitors.
  • Enhance SEO—Better rankings for “craft moonshine distillery Tennessee”and other high-intent keywords.
  • Mobile Optimization—A seamless experience for users on any device.

With multiple locations and offerings, their digital presence needed a clear, engaging structurethat could attract new customers and drive more in-person visits.

Our Approach: Blending Heritage with Digital Innovation

At Spectruss, we believe a business’s website should tell its storywhile delivering a smooth user experience. Our plan for Full Throttle Distillery focused on three major improvements:

1. Keeping the Brand’s Identity Intact

Full Throttle Distillery’s authenticity and historyare central to its brand. We worked closely with their team to preserve their voice, rustic aesthetic, and storytelling elements, while improving usability.

2. Website Design & Functionality Enhancements

To make the website more engaging and functional, we implemented:

  • A streamlined layoutfor easier navigation.
  • High-quality visuals & storytellingto immerse visitors in the Full Throttle experience.
  • Interactive elementslike a tasting reservation systemand updated event calendar.
  • Call-to-action buttonssuch as “Visit Full Throttle Distillery” and “Subscribe to Our Newsletter” for lead generation.

3. SEO & Digital Marketing Optimization

A visually appealing website isn’t enough—it also needs to rank well on Google. Our SEO improvements included:

  • Keyword optimizationfor “best moonshine in Tennessee,” “handcrafted spirits Trimble TN,”and more.
  • Location-based SEOto improve searches for “moonshine distillery near me”.
  • Mobile-friendly enhancementsto ensure a great experience across devices.

We also incorporated local search optimization strategiessimilar to those recommended by Moz(link), which can help businesses rank higher in regional and industry-specific searches.

Beyond the Website: Expanding to Multi-Location Pages

Since Full Throttle Distillery has multiple locations, we’re also revamping their Trimble, TNand Estes Park, COlocation pages. Each will have:

  • Customized local contentthat highlights regional experiences.
  • Easy navigationfor customers looking for location-specific details.
  • Consistent brandingacross all platforms.

This strategy ensures that each distillery location maintains its unique identitywhile staying connected under one strong digital presence.

The Expected Impact: What This Means for Full Throttle Distillery

With the new website, Full Throttle Distillery can expect:

  • Higher engagementfrom visitors exploring their services online.
  • Increased bookingsfor tastings, tours, and events.
  • Stronger brand storytellingthat connects with their audience.
  • Improved search rankings, driving more organic traffic.

A well-optimized website is a powerful marketing tool, allowing businesses to reach customers before they even step through the door. Research from HubSpot(link) confirms that well-designed websites with strong SEO can increase conversions and customer trust.

What This Means for Your Business

Does your business need a website upgradewhile maintaining its brand identity? Whether you run a distillery, restaurant, or any business in Chattanooga, Spectruss specializes in:

  • Custom web designtailored to your brand.
  • SEO strategiesto help you rank higher.
  • Engaging digital experiencesthat drive real results.

If your website needs a refresh, let’s talk—we can help you create a digital presence that truly represents your brand.

Contact Spectruss today!Spectruss.com

FAQ: Full Throttle Distillery’s Website Revamp by Spectruss

1. How will the new website help Full Throttle Distillery attract more visitors?

The updated site will feature clear navigation, high-quality visuals, and strong calls to actionto encourage users to book tastings, explore products, and visit the distillery. Improved SEO strategieswill also help increase visibility in search results for moonshine enthusiasts and tourists.

2. Will the website include e-commerce features for purchasing Full Throttle’s spirits online?

Currently, Full Throttle Distillery’s website is focused on visitor engagement, tastings, and location-based experiences

3. How does Spectruss make sure the website keeps Full Throttle’s authentic brand identity?

We work closely with their team to match the rustic, bold aestheticthat represents their heritage and craft spirit industry roots. The design, colors, imagery, and storytelling will all align with their authentic brand voicewhile improving user experience.

4. Can Spectruss help other businesses in Chattanooga improve their websites too?

Absolutely! Whether you run a distillery, restaurant, retail store, or service-based business, we specialize in custom web design, SEO, and digital marketingto help you grow. Contact us todayto see how we can elevate your online presence.