In this podcast special, Sam Silvey chats with CEO of Chattanooga Whiskey, Tim Piersant, about all things regarding brand authenticity and strategy, overcoming obstacles, the effects of COVID-19, and other important topics. Tim shares the inspiring story of Chattanooga Whiskey and its 10-year journey of establishing its brand in the marketplace. Listen now to understand … Read more
As the U.S. continues to face the COVID-19 pandemic, people are looking to outdoor activities as a solution to staying occupied and healthy amid social distancing mandates. Research shows that consumers are shifting discretionary spending away from typical summer travel plans and focusing instead on family-oriented outdoor activities. As a result, several outdoor categories have experienced exponential growth in recent months.
The novel coronavirus has spurred an economic shutdown across the globe. As businesses slowly begin to reopen, there is much uncertainly as to how our economy will respond and if the United States is headed towards a recession. It can be difficult to remain calm when a recession hits, but history shows brands that continue … Read more
This global pandemic has significantly altered consumer behavior and attitudes, ultimately changing the way people interact with your brand, find your site, and access your products. The ever-changing cultural window of COVID-19 is requiring brands to create at significant speeds to keep their content relevant to the consumer.
A strong online presence is crucial for the growth and success of your business. So how do you ensure your website is performing at its best and you are getting the best possible ROI on your digital marketing activities? It all starts with web analytics.
Refine Aesthetic Studio, an affiliate of Plastic Surgery Group, is a new premier medical spa located in downtown Chattanooga, TN. Our team at Spectruss used creative design and e-commerce web development to build a custom website for Refine Aesthetic Studio.
In today’s world, it’s harder than ever to get the attention of consumers. Brands are always looking for new ways to stand out against all the noise and truly engage their customers. An increasing amount of businesses are turning to experiential marketing, which offers immersive, memorable campaigns that help deliver a brand’s message without distractions.
We’ve entered into a new decade of email design. It’s important that we adapt our email strategies to appeal to new audiences and keep ahead of the competition. Check out the trending 2020 email designs below that will be sure to spark new interest and grab the attention of your readers! Design for Dark Mode … Read more
The holiday season is here and businesses everywhere are gearing up for the busiest shopping day of the year- Black Friday. Over 74 million Americans shop on Black Friday (if they were to form a country, it would be the 20th most populous on Earth!) Is your business ready?! With so many stores offering huge … Read more
In a fast paced, digitally-run world, it is becoming increasingly harder to grab the attention of consumers. Customers are looking for authenticity in a brand and one of the best ways to establish this is with user-generated content (UGC).
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