Category: eCommerce

Did you know that Holiday sales alone can make up to 40% of the annual customer transactions for both small and mid-sized businesses? You should be capitalizing on that! It’s crucial that ecommerce businesses, specifically, revamp their holiday marketing campaigns to manage this increased revenue during the Holiday season. Let’s dive into our 4 Strategies for Holiday Marketing Success.

Create a sense of urgency 

There’s nothing that will cause a customer to make a purchase quicker than seeing “only 1 item left in stock.” If a customer knows that an item they want is likely to sell out, they won’t wait to make that purchase. Creating urgency can also be caused by Holiday discounts that consumers know only happen once a year. It’s easy to devalue your brand when you have thoughtless giveaways or discounts throughout the year, so be intentional about the sales you create, especially during the Holiday season. 

You want to ensure that you capitalize on building a relationship with your customer during this season so that customers will want to make repeat purchases. 

Creative Holiday Visuals 

Whether it’s through digital or print ads or packaging for your item, get creative with your visuals! Why? You’re not just looking to be festive or enhance the appearance of your product, but you’re wanting to create an overall memorable experience for your customer. Christmas is full of nostalgia for many different reasons and finding a way to incorporate that nostalgia through a video campaign or packaging is a way to set your products apart. While new visual strategies can be beneficial, people love familiarity and are seeking that now more than ever since there has been so much change the last few years. Throw a big block party every year for past and future customers! 

What would the benefit be if every year you released a Holiday theme for your packaging, store decor, or a festive party? Get creative and let your customers weigh in on the excitement through a social media campaign! 

Involve the Community 

Christmas is the season of giving and many consumers look for companies that give back and support the community to purchase items from. Find a local organization that you can partner with whether it be your staff going to volunteer one evening, or if a portion of each sale goes to supporting that organization. Take behind the scenes footage of your staff volunteering and curate a Holiday video highlighting the partnership and telling customers how they can further show support. 

This creates that warm and fuzzy feeling that only giving can and customers are willing to pay a little more for a product when they know it goes to supporting a further cause. This is a great way to bring Holiday cheer to an organization that needs it while also creating incentive for customers to support your business. 

Personalize, Personalize, Personalize

Do you get the point? Holiday marketing can seem so generic at times and you do not want your company to fall into that trap. There’s not a better feeling than getting an ad served to you that feels like it was written just for you! Get incredibly targeted with your ads this year. Don’t just create campaigns for your big Holiday sale and call it a day. Have different target ads with different audiences and intended outcomes to allow your campaign to mean something to a consumer. 

For example, instead of a campaign reading, “Don’t miss our big Holiday sale November 30 through December 24th!” Let it read, “We know you’re shopping last minute. We also know you’ll be in the dog house with your kids if you don’t knock it out of the park this year, so help me help you by taking advantage of our big online sale going on now through December 24th.” That ad has a specific audience – parents. Most parents do shop last minute and it may seem simple, but again, when your audience feels like you’re speaking directly to them, it matters.

Spectruss was created to help you perfectly curate messaging and campaigns to maximize your ROI. If all of this seems overwhelming to you, we’d be happy to sit down and chat about your goals, targets, and Holiday campaigns in greater detail! 

Contact us to get your marketing and advertising plan started today!

Unless you live under a rock, I’m sure you’ve heard of the phrase “digital advertising”. Chances are you fall on one side of the spectrum about that topic: you understand it or you’ve just heard about it and don’t really know where to start. Hopefully by the end of this, you’ll understand why Digital Advertising is vital to your business.  

Digital advertising is a way to get your message out across multiple different digital platforms where your consumers spend most of their time. Some platforms that digital advertising are most effective on are Youtube, Instagram, Facebook, Twitter and Google. Did you know that there are almost 3 billion users on Facebook? That’s more than a third of the world so that’s a great place to start digital advertising. 

What is digital advertising? 

In its simplest form, it’s creating a campaign (or ad) on one of the platforms mentioned above highlighting your product or service to potential customers with the goal being to entice them to buy your product or visit your website to learn more. 

A way to make that the most effective it can be is to put money behind those ads while targeting your specific audience. The truth is we live in a world where the market is oversaturated with messaging. So, with that in mind, we want to make sure your message gets out to the right audience so that the money you spend is actually providing results. 

The magic of digital marketing is finding your customer before they find you.

Why is it important? 

The nature of business is that you need a steady stream of customers coming in to keep your business alive and thriving. That means you need more sales, more website traffic, more leads, more brand awareness, more digital presence. 

Digital advertising is a fun and creative way to get that stream of customers coming in. It’s like you’re leaving a breadcrumb for them everytime they see an ad and each breadcrumb will ultimately lead them to make a purchase. 

It’s important to craft the perfect ad buy strategy when thinking about your business. This is where Spectruss comes in. 

How can Spectruss help? 

Glad you asked! We’ve done digital marketing for some amazing brands including: Royal Highnies, Tennessee Valley Federal Credit Union, Brewski, the Chattanooga Choo Choo, RefinedLooks Plastic Surgery & Spa and Liberty Safe. 

The Mount Everest of goals when it comes to digital advertising is having a viral hit. Well, with Liberty Safe, we climbed the proverbial Mount Everest. In 2016 they approached Spectruss with a problem – Facebook announced they were banning all advertisements that included firearms. For Liberty Safe, a national gun safe company, this presented a challenge for ad buys. 

We had to think fast. Working around the parameters was a challenge, but we creatively censored a way to bypass Facebook’s ban resulting in a massive viral hit with over 6 million global views. The numbers on this ad were: 6+ million views, 35k+ shares, 10k+ engagements. 

We bring a lot of expertise to this area and we believe digital advertising can be the catalyst for your business to soar. 

How do I get started? 

The first step is a Zoom discovery session where we will go over your goals and start laying out a strategy for your ad buys. We’ll talk about budget, design, messaging, timing, correct platforms to use, and more. After we design your ads and you approve them, we can get the ads running inside of one week! 

What will this cost me? 

Well for starters, for every $1 spent on paid advertising $2 is returned. This is crucial for your business with that kind of ROI (return on investment). The pricing will vary based on the agency’s work and the ad buy itself. 

The ad buy depends on the campaign itself, what platform is going to be used, the size and audience, etc. An example package starts at $1,000 and can include: Google Ads, Facebook Ads, Instagram Ads, Linkedln Ads and YouTube Ads. We offer payment plans and financing as well. 

Here at Spectruss we believe in transparency. You will always know exactly what was spent, where it was spent and what the ROI was. We provide clear reporting and use hard numbers and data for our digital advertising campaigns. 

So, are you ready to start advertising your business online?