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AI in Marketing: The Stats & Why It’s Changing the Game

Person working on laptop implementing AI in marketing tools for business growth

Companies using AI see 2x the conversion rates. So, what AI-driven strategies are actually worth it? If you're running a business, you know the pressure: grow your company and manage your digital marketing strategy. That alone can take more time...

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Spectruss Speakeasy with John Wiygul: From Climbing Walls to Building Business Grit

John Wiygul and Sam Silvey during Spectruss Speakeasy podcast episode 8

When a business and a lifestyle merge, it creates something unforgettable. That’s exactly what happened when John Wiygul, founder and CEO of High Point Climbing and Fitness, sat down with Sam Silvey on the latest episode of Spectruss Speakeasy. It...

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Spectruss Speakeasy | EP 8: From Skeptical Bankers to 8 Gyms | John Wiygul

[embed]https://www.youtube.com/watch?v=DGCcsiWEobE[/embed]

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EP 7: The Founder’s Journey: Risk, Resilience, and Rewards | Jonathan Bragdon

[embed]https://www.youtube.com/watch?v=zyH453f-mbc[/embed]

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EP 6: Challenges of Modern Dermatology | Dr. Emily Brewer

[embed]https://www.youtube.com/watch?v=P5URwSsUSZU[/embed]

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Dermatology Meets Digital: Skincare and Strategy with Dr. Emily Brewer

Sam Silvey and Dr. Emily Brewer on set at Spectruss Speakeasy podcast discussing modern dermatology and marketing

Running a business is hard. Running a dermatology clinic in the age of TikTok trends and “I saw this on Instagram” diagnosis? Next level. That’s why we kicked back with Dr. Emily Brewer, Founder and CEO of https://thedermcentertn.com/ (and honestly,...

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EP 5: Legacy, Branding & Making It Happen | Carter Fowler



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EP 4: Art, Business & Authenticity | Genesis the Grey Kid



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EP 3: Lucky Number 13: The Shift That Changed Everything | Justin Aragon



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EP 2: The Beginning of Spectruss



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EP 1: Spectruss Racing – The Roots



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Legacy, Branding & Making It Happen | Carter Fowler Ep. 5

Keeping It Real: How a 140-Year-Old Business Stays Relevant Every business has a story, but not many last for 140 years. That’s exactly what Fowler Brothers Home & Patio has done. On this episode of Spectruss Speakeasy, I sat down...

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Art, Business & Authenticity | Genesis the Grey Kid Ep. 4

What happens when creativity meets business, art blends with entrepreneurship, and staying true to yourself is the foundation for success? You get Genesis the Grey Kid an artist who walked away from the music industry’s formula-driven approach to pursue a...

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Lucky Number 13: The Beginning of Spectruss

The Beginning of Spectruss - Episode 2 of the Spectruss Speakeasy podcast featuring a conversation about business, branding, and entrepreneurship

What does it take to build a business from scratch? Hard work, long nights, a little luck, and maybe even cutting down a few hundred trees (literally). In this episode of Spectruss Speakeasy, Sam Silvey, founder of Spectruss, shares his...

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Meet Diego: Our Ads Expert Who Turns Clicks into Customers

Diego Pineros, Ads Expert and Ads Manager at Spectruss, specializing in digital advertising and paid media strategies

Are Your Ads Just Burning Money? You’re Not Alone. You’ve launched an ad campaign. You’ve set the budget. You’re seeing clicks… but where are the leads? The phone isn’t ringing, sales aren’t growing, and your return on investment? Let’s not...

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Spectruss Speakeasy: Why Racing Became Part of Our Marketing Strategy

Spectruss Speakeasy marketing podcast logo featuring bold typography and modern branding, based in Chattanooga, Tennessee.

Well, here we are. The first episode of the Spectruss Speaeasy podcast is live. I’ll be honest, I wasn’t sure how this would turn out. Talking about Spectruss Racing on a marketing podcast? A bit different. But that’s kind of...

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Case Study: How Spectruss is Helping Full Throttle Distillery’s Online Presence

Rustic copper still at Full Throttle Distillery with an American flag in the background, showcasing the craft of Tennessee moonshine making

A strong digital presence is critical for businesses today, especially in industries like craft spirits and hospitality. Full Throttle Distillery, known for its authentic Tennessee moonshine and rich history, recognized the need to enhance its website while staying true to...

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How to Create Content that Speaks Directly to Chattanooga’s Small Business Owners

Person scrolling through a social media feed on a smartphone with a laptop in the background, representing Chattanooga small businesses using digital tools

Creating content that resonates with Chattanooga’s small business owners is crucial for building strong connections and meaningful engagement. These businesses are the foundation of Chattanooga’s economy, and tailoring your messaging to their unique needs can help you stand out. Here’s...

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5 Realistic Business Goals You Can Actually Achieve in 2025 (Without Feeling Overwhelmed)

Festive New Year graphic with the text 'Ready for this 2025?' representing realistic business goals for the upcoming year

Setting goals for the upcoming year is common, but many businesses overcommit to ambitious plans and end up feeling burned out by March. What if you could focus on realistic goals that are achievable and impactful? For small to mid-sized...

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From Wins to Next Steps: Prep Your Chattanooga Business for 2025

Festive New Year’s graphic with the text 'Ready for this 2025?' encouraging Chattanooga businesses to prepare for growth

The end of the year is the perfect time to reflect, reset, and get ready for growth. For small to mid-sized businesses in Chattanooga, TN, finishing 2024 strategically can pave the way for a successful 2025. Whether you’re celebrating wins...

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Spectruss Has Been Selected as The Best Advertising Agency in Chattanooga for 2024

Spectruss awarded The Best Advertising Agency in Chattanooga for 2024 with a quality score over 95%

Spectruss is proud to announce that we have been recognized as The Best Advertising Agency in Chattanooga, Tennessee for 2024 by Quality Business Awards. With a quality score of 95% or higher, this award demonstrates our dedication to helping local...

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What’s Really Hurting Your Business is You Forgetting About Your Website

Person browsing a modern website on a laptop with a smartphone and coffee on a wooden desk.

Your website isn’t just an online placeholder—it’s the foundation of your business. It’s where customers decide if they trust you, like your brand, or want to work with you. Yet, many small to mid-sized businesses in Chattanooga are losing revenue...

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What Does Your Brand Say About You? How to Keep Your Authenticity as You Scale

Small business owner holding an open sign, symbolizing brand authenticity and a welcoming local presence.

For many small and mid-sized businesses in Chattanooga, TN, scaling is a primary goal. But as you grow, it’s crucial to stay true to your brand’s original identity. Authenticity is what helps customers trust you, especially in a community-focused market...

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Speak Chattanooga’s Language: Connect with Locals

Sunlit view of the Tennessee River and industrial bridge in Chattanooga, capturing the essence of the Chattanooga landscape and local language

For small businesses in Chattanooga, TN, connect with locals is the key to building a loyal customer base and growing sustainably. Connecting with your community requires more than just advertising—it’s about understanding the local culture and positioning your brand as...

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TikTok or Instagram: Where Should Your Business Be Posting in 2024?

tik tok vs. Instagram

Social media is a vital tool for small to mid-sized businesses in Chattanooga. But with platforms like TikTok and Instagram growing fast, the challenge is knowing where to focus your time. In this article, we'll break down whether you should...

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SEO Lead Generation: What? Why? How?

SEO Lead Generation: What? Why? How?

Generating leads is essential for any business to grow. For small and mid-sized businesses in Chattanooga, TN, SEO (Search Engine Optimization) is one of the most effective ways to drive leads. This blog will cover what SEO lead generation is,...

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A New Strategy for Growing Your Local Business: How We’ve Delivered Outstanding Results for Our Clients

spectruss marketing agency in Chattanooga

You've Probably Heard About Basement and Crawlspace Solutions Basement and Crawlspace Solutions came to us with a big problem: they were hard to find online and needed to connect with customers. They wanted to up their digital game but needed...

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If you have a local business, make sure you are not making these mistakes!

seo local bussines

Local SEO is crucial for businesses in Chattanooga that want to increase their online visibility and attract more local customers. However, many small to midsize businesses unknowingly make mistakes that hinder their success. In this article, we'll explore the top...

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From the Racetrack to the Boardroom by Sam Silvey

riding a bike

I’ve always had a love for two wheels. It started when I was 13, racing mountain bikes. That passion has stayed with me, guiding not just my time on the track but also my journey in business. Racing taught me...

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When to Reevaluate Your Business Strategy Without Changing Your Goal

Running a small to mid-size business takes time and effort. Growth can stagnate, customer engagement can drop, and inefficiencies can emerge. Knowing when to pause, reflect, and redirect your strategy while keeping your ultimate goal in sight. Sometimes, taking a...

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Spectruss: Your Chattanooga Business’s Trusted Growth Partner

Marketing agency in chattanooga

Spectruss isn't your typical marketing agency. We are a homegrown Chattanooga business with over 12 years of experience in helping local businesses succeed. We take pride in our hometown and understand the specific challenges you face. We don't just speak...

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3 Free Marketing Tools for Small Businesses to Increase Sales

As a business owner, the many marketing tools available can be overwhelming. However, using the right free tools can help your business grow. These tools improve your marketing without costing money. You can choose from email marketing platforms to social...

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A Roadmap to Special Dates Sales Success

Special dates like Father’s Day, Independence Day, and Christmas are magical times filled with celebrations and chances to connect with loved ones. For businesses, these periods are crucial for increasing sales, strengthening customer relationships, and standing out from the competition....

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The Subscription Revolution: How Recurring Revenue Can Transform Your Business

subscription model

Forget one-time purchases. Consumers are ditching the traditional retail model and embracing the subscription revolution. This trend offers a golden opportunity for businesses of all sizes: the subscription model. This guide, crafted by your marketing partner Spectruss, dives deep into...

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Power Up Your Rankings: 5 Essential SEO Strategies for Businesses During Mother’s Day

Mother's day

Mother's Day is a significant commercial event in the United States, with people spending millions each year to celebrate the special women in their lives. But with so many businesses dying for attention, how can you ensure yours stands out...

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5 Effective Mother’s Day Email Campaigns to Inspire Your Strategy

Mother's day

As Mother's Day approaches, businesses, both large and small, are presented with a prime opportunity to enhance their marketing efforts. Given the personal nature of this holiday, email campaigns offer a particularly effective medium for engaging customers and driving sales....

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Data-Driven Marketing: Unleashing the Power of Insights in Today’s Landscape

data-driven marketing

In today's dynamic marketing environment, simply throwing spaghetti at the wall and hoping it sticks is no longer a viable strategy. Customers are bombarded with marketing messages across countless channels, making it crucial to stand out from the noise. The...

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How to Choose the Right Social Media Platforms to Reach Your Target Audience

How to Choose the Right Social Media Platforms to Reach Your Target Audience

Does your social media presence feel like a yell lost in the crowd? Many businesses struggle with the overwhelming number of platforms like Facebook, Instagram, and X. The truth is, that blasting your message everywhere won't get you far. It's...

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5 Reasons to Hire a Local Digital Marketing Agency

Local Marketing Agency

Imagine this: you've poured your heart and soul into building a fantastic local business. Your storefront is welcoming, your products are top-notch, and your customer service is exceptional. Yet, a nagging question persists: why aren't more local customers discovering your...

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The SEO Audit checklist to ensure your website’s health

SEO Audit

In the vast and ever-evolving landscape of digital marketing, one cornerstone remains unchanged: the importance of SEO. Search Engine Optimization (SEO) is the lifeline of online visibility, determining where your website appears in search engine results pages (SERPs). However, maintaining...

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The Rise of Chatbots: Transforming Customer Service in the Digital Era of Marketing

The rise of chatbots

In the dynamic landscape of digital marketing, the rise of chatbots has heralded a new era in customer service. These intelligent virtual assistants are revolutionizing the way businesses interact with their audience, offering benefits in customer service, lead generation, and...

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Hashtag Marketing – Is It Relevant?

Hashtag Marketing

Maintaining relevance and visibility is crucial for businesses and individuals as its 2024 already. One strategy that has proven to be a game-changer in the realm of social media is Hashtag Marketing. From Twitter and Instagram to LinkedIn and beyond,...

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Digital Advertising Revolution

Digital Advertising

Its almost 2024 and Digital Advertising has become a thing. Staying ahead of the curve isn't just a strategic advantage – it's a necessity. Recent years have witnessed a technological force that's not only a game-changer but also a silent...

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Content Marketing Art – A-Z Guide on how to become an expert

Content Writing Mastering

As businesses and creators seek to captivate audiences and stand out in the online sphere, mastering the ABCs of content marketing is crucial. From understanding your audience to zealously analyzing your results, this comprehensive guide will take you through the...

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Google Recommendation in AdWords – What You Need To Know

Google Ads

We all know that dipping into the potential of Google Ads is a game-changer for businesses seeking online prominence. However, at Spectruss, we steer away from a one-size-fits-all mentality, advocating instead for a nuanced and strategic approach that transcends the...

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How Website Speed Impacts User Experience and Conversions

How Website Speed Impacts User Experience and Conversions

As we approach 2024, one aspect that stands out in this digital era is the remarkable transformation in speed. Consider how swiftly you can now connect with friends and family residing in different countries or access the numerous applications on...

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How We Increased Conversions by 84%

Conversions Increased

In the fast-paced world of online marketing, the secret to success often lies in keeping up with the ever-evolving digital landscape. At Spectruss, we embarked on a thrilling journey to boost conversions for our valued client, Basement and Crawlspace Solutions....

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What is the difference between SEO and SEM?

SEO and SEM

In the ever-shifting realm of digital marketing, there are two buzzwords that often get tangled up – SEM (Search Engine Marketing) and SEO (Search Engine Optimization). It's a common mix-up, but these are actually two different animals with unique strategies...

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Marketing Automation and CRM Integration – What the Buzz Is About

Marketing Automation and CRM Integration - What the Buzz Is About

In the world of digital marketing, buzzwords come and go like seasonal fashion trends. But one buzzword that's here to stay and deserves every bit of attention it gets is "Marketing automation." And when we talk about taking your marketing...

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SEO Secrets to Grow Your Online Business

How to Grow Online Business with SEO

Hey there fellow business enthusiasts! If you're navigating the online world with your business, you've probably felt like you're walking through a vast maze at times. Don't worry, because we are here to share some SEO secrets that can transform...

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Exploring the Benefits of Multi-Channel Marketing for Business Growth

This picture describes different channels of digital marketing

In today's fast-paced digital landscape, businesses face the challenge of connecting with their target audience across various channels. Multi-channel marketing has emerged as a powerful strategy to navigate this dynamic landscape, fostering business growth and success. In this blog, we...

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The Role of Data Analytics in Driving Marketing Success: Leveraging Insights for Growth

The Role of Data Analytics in Driving Marketing Success: Leveraging Insights for Growth

The Role of Data Analytics in Driving Marketing Success: Leveraging Insights for Growth In today's hyper-competitive business landscape, data is the new currency that fuels marketing success. Harnessing the full potential of data analytics has become essential for marketers seeking...

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The Future of Marketing: Trends and Innovations to Watch

The Future of Marketing: Trends and Innovations to Watch

Title: The Future of Marketing: Trends and Innovations to Watch The world of marketing is constantly evolving, driven by advancements in technology and changing consumer behavior. To stay ahead in this dynamic landscape, it's crucial for marketers to keep an...

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Domain Authority: The Backbone of Successful SEO Strategies

domain authority

In the ever-evolving world of search engine optimization (SEO), one metric has gained significant importance in recent years: domain authority. Domain authority serves as a vital signal for search engines to assess the credibility and trustworthiness of a website. This...

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Maximizing Opportunities: The Power of Speed in Following Up with New Leads

speed in lead follow-up

In the fast-paced realm of digital marketing, where competition is fierce and attention spans are short, maximizing opportunities and converting leads into loyal customers is the cornerstone of success. One of the most effective strategies to achieve this goal is...

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How Local Search Heat Maps Make Your Business More Money

Local Search Heat Map

As businesses compete for visibility and revenue online, a solid local SEO strategy has become more essential than ever. In this context, local search heat maps can provide businesses with valuable insights into user behavior that can help them optimize...

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How To Increase Your Leads Now Using Pay-Per-Click Advertising

How to increase your leads now using pay-per-click advertising

How To Increase Your Leads Now Using Pay-Per-Click Advertising Pay-per-click (PPC) advertising is a highly effective way to increase leads for your business. By targeting specific keywords and demographics, you can ensure that your ads are being shown to potential...

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How To Get More Leads Through Your Website Using SEO

Get more leads through your website using SEO

How to get more leads through your website using SEO In today's digital world, having a website is crucial for any business looking to grow and expand its reach. However, simply having a website is not enough; it's important to...

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Top 5 Ways To Grow Your Business in Chattanooga, Tennessee Using Digital Marketing

Digital Marketing Chattanooga Tennessee - Spectruss

Top 5 Ways To Grow Your Business in Chattanooga, Tennessee Using Digital Marketing Introduction: Chattanooga, Tennessee, is a city with a growing business landscape. Over the past few years, the city has seen a steady increase in the number of...

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Best E-commerce Platforms in 2023

Best E-Commerce 2023

Have you ever been served an amazing ad on Instagram or Facebook and you click on the link to go to their website fully prepared to splurge on said product only to realize their website is not-so user-friendly or good...

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Why Spectruss is Chattanooga’s Choice Agency 

Why Spectruss is Chattanooga’s Choice Agency    There are a few things that make Chattanooga the city that it is. Some say it’s the walkability, others say the booming restaurant and bar scene, and many say it’s the amazing natural...

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4 Strategies for Holiday Marketing Success

Did you know that Holiday sales alone can make up to 40% of the annual customer transactions for both small and mid-sized businesses? You should be capitalizing on that! It’s crucial that ecommerce businesses, specifically, revamp their holiday marketing campaigns...

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3 Ways to Optimize your Marketing in the Furniture Industry

Spectruss works seamlessly in many different industries and brands, but one that hits really close to home (pun intended) is our partnership with Fowler Brothers Company Home & Patio.  Now, what you might not know is that Fowler Brothers Co....

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How to win business in a recession

How to win business in a recession

It’s no secret to anyone that the economy has been in a tough spot the last few years and it’s been tough for both consumers and business owners alike. Let us help you gain confidence and show you how to...

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Why Do I Need Digital Advertising?

Why do I need digital advertising?

Unless you live under a rock, I’m sure you’ve heard of the phrase “digital advertising”. Chances are you fall on one side of the spectrum about that topic: you understand it or you’ve just heard about it and don’t really...

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Why do I need a custom website?

Why do I need a custom website?

In the world of web design your homepage is like a firm handshake the first time you meet someone. It’s important. It tells a lot about you without you having to “say” anything. Building a strong online presence builds trust...

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Marketing To Gen Z

Marketing to Gen Z

Are you stumped on how to reach 20% of the population? A.K.A Gen Z. Media savvy and always on their phone, let’s talk about marketing to Gen Z.    Don’t be boring. That’s right. The old TV commercial tactics are...

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Boost Sales With Live Streaming

Did you know that people spend 3x longer watching live videos that they do watching pre-recorded videos? Boost sales with live streaming

Did you know that people spend 3x longer watching live videos that they do watching pre-recorded videos? Boost sales with live streaming on Facebook and Instagram. Going live is a great way for marketing your business online and promoting your...

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Your Business’s Tone Of Voice

Business's tone of voice

If you are reading this article, it may be because you are researching what your business’s tone of voice should be. Your tone of voice is how you communicate to your audience, and the way they recognize your voice.  It’s...

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Expertise.com Named Spectruss Top 15 Agencies in Atlanta

Atlanta Legal Marketing and Advertising

Voted in the top 15 Atlanta agencies for Legal Marketing and Advertising. We are honored to be named in the Top 15 Atlanta agencies for Legal Marketing and Advertising. Our team has been serving the Atlanta area for 10+ years,...

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Testimonial: Lookout Wild Film Festival

increase in awareness and ticket sales

Lookout Wild Film Festival was established in 2012. During the past decade, LWFF has grown from a small gathering viewing films at the Crash Pad and moving its way to small theaters at The Chattanooga Choo Choo and The Walker...

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Taking A Mental Health Day

Taking A Mental Health Day

It’s been a hard month for you- in the work world and in your personal life. Sometimes we try to put our heads down and “just keep going”, but when should you take some time for yourself? Have you thought...

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Marketing Ideas: Women’s History Month

Ways to promote Women’s History Month

March is Women’s History Month. As we celebrate the women who have greatly impacted American history, join your business in on the conversation. In this article, we give you some tips and tricks on ways to promote Women’s History Month....

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Get Rid Of Spam Accounts On Your Business Page

It’s time to spring clean! Get rid of spam accounts that follow your page, and make room for REAL followers who actually want to view your content. Fake accounts do not interact with your posts consistently, which hurts your engagement...

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Budgeting Your Business For The New Year

Implement Your Business’ New Year Budget

January 1- it’s the perfect time of year to implement your business’ new year budget. We recommend to start thinking about this ahead of the New Year. Early December is the perfect time to sit down and put some thought...

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Improve Your Reach With Search Engine Images

Improve Your Reach With Search Engine Images

Chances are if you have a business, you have it registered on Google and Bing. Did you know that you can upload photos to your business page on these search engines? Choose pictures that showcase your business and add in...

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Tips On Designing Your Billboard

Tips On Designing Your Billboard

Are you looking to advertise your business on a billboard? Good idea, it’s reported that over 70% of drivers look at billboard advertisements while driving. That’s a lot of eyes on your ad! Let us give you some tips on...

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Cultivate Your Blog Strategy

Cultivate Your Blog Strategy

Ah, what to blog about? The task can seem daunting to some. Let’s cultivate your blog strategy and start driving more traffic to your site! To start, let’s view this like we would a business plan. Think about your niche...

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October Marketing Ideas

October marketing ideas

Spooky season has arrived! Do you have a case of the October Marketing Scaries? We’re here to help! Keep reading to learn more about some of our favorite October marketing ideas.  FOR ONLINE BUSINESSES  Social Media: Get people active on...

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Preparing Your Business For The Holidays

Preparing Your Business For The Holidays

It’s the most wonderful time of the year… until you’re stressed! In this article we share five tips to keep your business organized and running smoothly throughout the holiday season. Start preparing your business for the holidays now!   Start...

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Three Reasons You Should Refresh Your Website

Three reasons you should refresh your website

Three Reasons You Should Refresh Your Website It shows your customers that you care. We know, the easy thing to do is to let your website sit and not deal with it. We get it - sometimes you just don’t...

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Adding Brand Colors In Your Photoshoot

Adding Brand Colors In Your Photoshoot

If you’ve stumbled across this article, it may be because you are planning an upcoming photoshoot for your brand. How exciting! Adding brand colors in your photoshoot can seem like a big task. Let us show you how in this...

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Lighting Tips For Photoshoots

Lighting Tips For Photoshoots

We live in a world where anyone can take great photos with their cellphones! Luckily, mobile devices have come a long way in recent years, allowing you to take magazine-worthy images. Here are a few lighting tips for photoshoots. 1....

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Where Your Video Content Belongs

Person Holding a Smartphone

There’s no denying that video content is more engaging today than ever before… and it’s here to stay! Are you struggling with how to get the most use out of your video content? In this article, we’ll share a few...

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Rebrand Your Business

Rebrand Your Business

Is it Time to Rebrand Your Business? When you think about your company brand, you really want to picture the entire customer experience. From your logo, website, social media, messaging, storefront, and everything in between...what does your brand look like...

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Most Common Marketing Myths

most common marketing myths

The world of marketing is fast-paced and always changing. It can be hard to keep up. There's a lot of misconceptions out there about marketing your business and we are here to debunk five of the most common marketing myths....

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How to Spring Clean Your Business

Spring Clean Your Business

Spring is in the air! A time for flowers blooming, birds chirping, warmer weather and… deep cleaning. Yes, we all know that when this time of year rolls around, it’s time for closet cleanouts, home reorganization, yard work...the list can...

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Secrets to Successful Rebranding

Secrets to Successful Rebranding

Rebranding is an opportunity to revitalize a business, inspire consumers, and stimulate company growth. While many may think of a rebrand as simply updating a logo or picking new colors, it is so much more than that. The true power...

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The Benefits of Green Marketing

The Benefits of Green Marketing

Our society is becoming increasingly concerned with the environment around us. Despite the higher cost, millions of consumers have begun to purchase socially responsible products in support of helping our planet be a cleaner, better place. In fact, the sustainable...

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Can Design Make or Break your Business?

Can Design Make or Break your Business?

Did your know that the design of your website could be the deciding factor for whether or not a customer will do business with you? In fact, users take only 0.05 seconds on average to form an opinion about a...

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Digital Marketing Trends in 2021

Digital Marketing Trends in 2021

The tumultuous year of 2020 caused a major shift in consumer behavior, buying tendencies, and online interactions. Businesses were forced to quickly pivot in their marketing strategies in order to stay relevant and continue to serve consumers. Keep reading more...

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Brand-Driven Storytelling

Brand-Driven Storytelling

Brand-driven storytelling is the art of using a cohesive narrative to connect your brand with customers. The key to successful brand storytelling is to clearly communicate your brands’ core values in a way that resonates with consumers. A recent study...

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Black Friday 2020

Black Friday 2020

The holiday shopping season is just around the corner. With the COVID-19 pandemic, it goes without saying that Black Friday 2020 will look a little different. Over the last few months, we have seen a major shift in consumer buying...

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The Van Halen Brand

The Van Halen Brand

Millions around the world are saddened by the recent passing of rock n roll legend, Eddie Van Halen. Over the years, the Van Halen band has achieved worldwide album sales of over $96 million with all but one of its...

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Building a Strong Cohesive Brand

Building a Strong Cohesive Brand

Every business has its own unique mission, brand voice, and goals. Knowing how your business differentiates from competitors is an important step, but knowing how to clearly communicate that to your consumers is what really sets your business apart. Successful...

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How To Spend on Advertising?

How To Spend on Advertising

Great advertising and marketing are crucial to the success of a business. In recent years, digital advertising has seen significant growth, making it more important than ever for companies to have a strong online strategy in place. So how much...

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Podcast with CEO of Chattanooga Whiskey, Tim Piersant

CEO of Chattanooga Whiskey

In this podcast special, Sam Silvey chats with CEO of Chattanooga Whiskey, Tim Piersant, about all things regarding brand authenticity and strategy, overcoming obstacles, the effects of COVID-19, and other important topics. Tim shares the inspiring story of Chattanooga Whiskey...

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COVID-19 and Outdoor Recreation

COVID-19 and Outdoor Recreation

  COVID-19 and Outdoor Recreation. How does it effect you? As the U.S. continues to face the COVID-19 pandemic, people are looking to outdoor activities as a solution to staying occupied and healthy amid social distancing mandates. Research shows that...

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Innovation During an Economic Downturn

Innovation During an Economic Downturn

If the current economic downturn is crushing your entrepreneurial hopes and dreams, there is good news for you – history has shown that a recession can provide a significant opportunity for innovation during an economic downturn.  By developing an innovation...

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Advertising During a Recession

The novel coronavirus has spurred an economic shutdown across the globe. As businesses slowly begin to reopen, there is much uncertainly as to how our economy will respond and if the United States is headed towards a recession. It can...

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How to Drive Quality Traffic to Your Website

Website traffic is an important indicator of business performance. It can help determine how well your marketing is working, gather insights about your audience, generate leads and increase conversions. To achieve this, it is important to make sure your business...

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Marketing in the Covid-19 Age

To say that 2020 is a unique time for businesses around the world is an understatement. There is no playbook for a health crisis such as COVID-19. This global pandemic has significantly altered consumer behavior and attitudes, ultimately changing the...

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The Key to Building a Profitable Ecommerce Website

The future of e-commerce is booming. In fact, e-commerce sales are forecasted to increase from 15% in 2020 to 25% in 2025. If you've been considering starting an e-commerce business, now is the time! When it comes to building an...

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Why Web Analytics are Crucial for a Successful Business (Video)

A strong online presence is crucial for the growth and success of your business. So how do you ensure your website is performing at its best and you are getting the best possible ROI on your digital marketing efforts? It...

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What E-commerce Platform is Best for Your Business? (Video)

In this new digital age, many companies are shifting their focus towards selling products online. In order to maximize your online success, choosing the right e-commerce platform for your business is one of the most important decisions you will make....

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Showcase Your Business Online

Yes, we are open and we are here for your business during this difficult and uncertain time. Our heart goes out to all of the doctors and nurses working tirelessly to fight this virus, the grocery store clerks and truck...

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Spectruss Builds Custom Platform for New Medical Spa, Refine Aesthetic Studio

The Client Refine Aesthetic Studio, an affiliate of Plastic Surgery Group, is a new premier medical spa located in downtown Chattanooga, TN. Our team at Spectruss used creative design and e-commerce web development to build a custom website for Refine...

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Why Brands Should Embrace Experiential Marketing

In today’s world, it’s harder than ever to get the attention of consumers. Brands are always looking for new ways to stand out against all the noise and truly engage their customers. An increasing amount of businesses are turning to...

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Email Design Trends for 2020

We've entered into a new decade of email design. It's important that we adapt our email strategies to appeal to new audiences and keep ahead of the competition. Check out the trending 2020 email designs below that will be sure...

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5 Tips for a Successful Black Friday

The holiday season is here and businesses everywhere are gearing up for the busiest shopping day of the year- Black Friday. Over 74 million Americans shop on Black Friday (if they were to form a country, it would be the...

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5 Quick Tips for Mobile-Friendly Email Campaigns

If your emails aren’t mobile-friendly, you could be missing out on a huge opportunity to engage your subscribers and drive conversions. A recent study shows that 67% of all emails are now opened on mobile devices. In order to grab...

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Boost Your Sales During the Holiday Season

The holiday season from November to the end of December is the most lucrative time of year for retailers. Is your business ready for the shopping frenzy? With the holidays quickly approaching, now is the time to formulate your marketing...

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Recession Proof Your Business

We’ve all seen the headlines, and some of us have already felt it. A recession is looming. The R word can send chills down a business owner’s, and even employees’, spine. Luckily, there’s good news. We know how to beat...

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What is UGC and Why are Brands Using it?

In a fast paced, digitally-run world, it is becoming increasingly harder to grab the attention of consumers. If brands want to stand out in this highly competitive market, they must get creative with their messaging and their marketing strategies. Customers...

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Free Strategy Consultation with Our CEO

What can a full-service all in-house advertising agency do for your business? The opportunities are endless, but you may have some questions. What services do we offer and which ones are best for your brand? And how much does it...

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Spectruss Now Offers Month-to-Month vCMO

Month-to-month means no long term commitment. We all know the painstaking process of signing to a year long commitment. If things don’t go right, you still have to finish out the contract. We give the freedom and ability to go...

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3 Ways of Working with Spectruss

How does Spectruss work with their clients? What is the preferred method to work with a full service agency? What is the best way to hire an agency? How do you pay for advertising and marketing agencies?  We get asked these sort of...

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FULL-SERVICE, ALL IN-HOUSE AD AGENCY

What does that mean exactly? Glad you asked. We are an advertising agency that has everything you need right here in the same office. In the office, we have a web programmer for all your website needs. Behind our programmer...

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Bring Your Brand to Life

Every company starts off with just an idea. Imagine an idea that can be brought to life surpassing your wildest dreams. That’s how Spectruss treats every design project. We are passionate about creating beautiful designs that proudly reveal your brand...

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Spectruss Provides Exponential Growth for Cosmetic Surgeon

Chattanooga advertising agency uses strategic digital marketing to help Sturm Cosmetic Surgery experience growth by five times in a single month Chattanooga, TN- August 9th, 2019- Spectruss, a full-service advertising agency based in the Chattanooga, TN area, initiated strategic planning...

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Virtual CMO is the Answer to Growing Your Business

The success of a company depends heavily on the way you market your business. Specialized marketing efforts are crucial for creating brand consistency and business growth. In order to take your company to the next level, you must hire a...

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Tips to Strengthen Your Brand’s Social Media Presence

Social Media Demographics In order to maximize your brand’s social media presence, it is important to understand the demographics of different social platforms. You don’t want to waste time creating content on a platform where your target audience doesn’t have a...

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Spectruss Launches CBD Product Line, Kyte Life

Chattanooga-based marketing agency introduces the all-new Kyte Life CBD brand to the market with custom branding and innovative design Chattanooga, TN- March 29th, 2019- Spectruss, a full-service creative agency based in the Chattanooga, TN area, introduces Kyte Life, a premium...

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The Spectruss Creative Team Welcomes New Design Intern

Chattanooga marketing agency expands design team by providing new internship opportunity   Chattanooga, TN- May 31st, 2019- Spectruss, a full-service creative agency based in the Chattanooga, TN area, is excited to welcome a new graphic design intern, Bruno Benna, to...

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Spectruss Designs Custom Branding and Builds Online Visibility for Recognized Cosmetic Surgeon

At Spectruss, we know that obtaining a strong online presence is crucial for growing a business. Since its founding, we have worked alongside Sturm Cosmetic Surgery to create a custom designed website to reach a targeted audience. By integrating thoughtful...

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How Push Notifications Can Increase Online User Engagement 

With the virtual world constantly changing, the channels a business chooses to reach its potential customers is becoming increasingly important. Utilizing the ability to grab users' interest with your brand even away from your site is essential for increasing online...

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Spectruss Provides Chattanooga Whiskey with a Custom Platform for Continued Growth

Chattanooga-based creative agency builds visibility for celebrated whiskey distillery through custom website development   Chattanooga, TN-April 17th, 2019- Spectruss, a full-service creative agency based in the Chattanooga, TN area, launches a new website for widely-recognized whiskey distillery, Chattanooga Whiskey. The...

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Improve Your Social Media Page in Less Than One Hour

  10 Ways Businesses Can Improve Their Social Media Presence   1. Resize!!! If you’re reusing an image with the same dimensions across all of your social networks then you’re doing it wrong. More than likely, one of those images...

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Spectruss Continues to Grow with Recent Hires

Local marketing agency experiences continued company growth and gains two new hires to their sales department Chattanooga, TN - April 8th, 2019- Spectruss, a full-service creative agency based in Chattanooga, TN, is growing their sales department with two additional account...

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E-Commerce is Fundamentally Changing the Way Marketers Think

With the drastic expansion of e-commerce, brick and mortar businesses have taken an obvious shift towards online retail. The increase in e-commerce shopping has transformed the way marketers must strategize. E-Commerce marketing is the act of driving awareness and action...

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Email Marketing Design Trends to Help Reach a Larger Audience

Email marketing is one of the most effective ways to communicate with your audiences. It’s important that your email stands out to your subscribers and speaks a clear and interesting message. An effective design can grab the attention of your...

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Spectruss Wins 2018-2019 American Advertising Federation of Chattanooga ADDY Award

Spectruss competes in AFF of Chattanooga's American Advertising Awards, the largest and most representative competition in the advertising industry, and lands a Silver ADDY Award and a National Client   Last night, the American Advertising Federation of Chattanooga hosted its...

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When in Doubt, Flat Out- Spectruss Racing Results

After months of preparation, rebuilding the Spectruss RZR and the long 2,000-mile journey to Las Vegas, the results are in from the brutal test out in the dessert from last Sunday’s Mint 400.   Sam started just after 6:45 a.m., ...

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Spectruss is Competing in the Largest Off-Road Race in the U.S.

A Chattanooga-based marketing agency takes their talents off-road   Chattanooga, TN - March 5th, 2019- Spectruss, a full-service marketing agency based in the Chattanooga, TN area, is competing in the most celebrated, prestigious, and challenging off-road race in the United...

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Everything Your E-Commerce Brand Needs to Know About Instagram

Fascinating Instagram Facts to Build Brand Presence and Grow Your Prospective Customer Base We all know Instagram has become a major game changer for consumers and businesses globally. As Facebook refocuses on connecting people with content from family and friends,...

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Elevate Your Brand From The Competition With Interactive and Engaging Experiences

Augmented reality (AR) is technology that overlays digital information like images, sound, and text onto your view of the real world, creating an interactive experience. Early adopters have firmly established AR’s potential. Not only as a marketing channel but as...

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How Sponsoring a Local Event Can Grow Your Business

  6 Smart Reasons Why Your Business Should Sponsor an Event   There are many unique ways to attract audiences, but businesses are overlooking some of the opportunities right in front of them. According to an infographic, sponsoring an event...

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Lead Sponsor For This Year’s Lookout Wild Film Festival From Jan. 24-27th

A Cinematic Celebration of The Best Outdoor Adventure and Conservation Films From Around The World at “The Jewel of the South”   The Lookout Wild Film Festival (LWFF), presented by Spectruss, is excited to host its 7th annual four-day film...

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Digital Marketing Trends You Can’t Ignore in 2019 and Tips From Our Experts

Artificial Intelligence   Artificial Intelligence is any technology that seeks to mimic human intelligence, which covers a huge range of capabilities such as voice and image recognition, machine learning techniques and semantic search. It’s one of the biggest and most...

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Creating a Viral Video by Bypassing Facebook Censors

Spectruss didn't let Facebook's ban on firearms stifle sales for a client   The social media giant, Facebook, announced it was banning the sale of guns and ammunition on the site in 2016. Recently, it included ads for weapon modification accessories. An example...

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How to Survive Your Company’s Holiday Party From Start to Finish

‘Tis the season of office holiday parties and cheers to making it a memorable one and not an embarrassing one Despite having the word “party” in the name, this is still a work event. However, we all know mixing booze, coworkers,...

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The Spectruss Holiday Event

'Tis the season for holiday festivities and cheers to everyone who made ours a successful one!   The team at Spectruss would like to give a very warm thank you to everyone who joined us for our holiday party on December...

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Spectruss Welcomes a New Addition to the Team

A Chattanooga-based marketing agency continues to grow with business development hire   Chattanooga, TN - Dec. 5th, 2018- Spectruss, a full-service marketing agency based in the Chattanooga, TN area, is excited to welcome James Knicely to the team as Account...

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Why Should You Run a Pop-up?

Pop-up shops for digital-first brands create a clear definition of success and measurement   Many retailers are hopping aboard the pop-up wagon. Pop-up shops offer the chance for your customers to get up close and personal with your products in...

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Spectruss Creates Custom Plugins to Meet Specific Demands

Using the soul of WordPress so clients gain a competitive edge   Today, millions of businesses are using WordPress for running their online business in a profitable and effective way. Although WordPress can meet many requirements, it cannot meet each and...

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How to Target Customers with Geofencing

Location-based marketing creates many opportunities to reach consumers based on the specific geographic area they are physically present in. Geofencing is a type of location-based marketing that establishes a virtual fence around a pre-defined geographical area to attract mobile users....

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Fully Responsive E-commerce Site to Capitalize on Direct to Consumer Sales and Streamline Digital Wholesale Orders.

A Spectruss Case Study   Overview Royal Highnies is a growing retailer showcasing luxury loungewear online. They have spent years moving into the spotlight as a maker of premium undergarments and loungewear, specializing in what is widely known as "the...

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The Holiday Season Has Already Began, Are you Prepared?

The holiday shopping season is upon us and with the right strategy in place, it can bring in as much as 30% of a retailer’s total sales in just one season. One of the biggest misconceptions about holiday marketing is...

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Spectruss Sees Record Growth with Innovative Marketing Solutions and New Hires

A marketing agency reaches new milestones by providing profitable, scalable growth   Chattanooga, TN - Aug. 13th, 2018 - Spectruss, a full-service marketing agency based in the Chattanooga, TN area, continues to see rapid growth through its innovative virtual CMO...

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Recover Lost E-commerce Sales with Abandoned Cart Emails

What are you doing today in order to increase your visitor to sale conversion? E-commerce business is changing faster than ever before, along with customers taking more time to think about their purchases. Shopping cart abandonment is an online retailers’...

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Spectruss Provides Award-Winning Architecture Firms a Platform for Continued Growth

Cogent Studio and PV Design join forces to become Tinker Ma   Chattanooga, TN - Sep. 5th, 2018- Chattanooga-based architecture and design firms Cogent Studio and PV Design announced a merger between the two award-winning firms. Already working seamlessly as...

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A Guide to Advertising on Instagram

Instagram has more than 400 million users that share 80 million posts daily, making it a compelling platform for advertisers. The platform itself says its ads can help drive awareness and increase customers among a highly engaged audience. Instagram offers...

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Virtual CMO as a Profitable and Viable Marketing Service

The expertise of an in-house marketing team minus the premium salary   So your company is ready to take your marketing efforts to the next level. What do you do? Either you hire a full-time, in-house marketing director or chief...

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KPIs to Track and Improve Your Marketing Performance

Key performance indicators (KPI) for marketing tells you how well you’re doing in relation to your overall marketing and business goals. Marketers use KPIs to understand what is selling, who’s buying, how they’re buying, and why they’re purchasing. They give...

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Voice Search is the New Organic Search

How to optimize voice search SEO In the fast-changing world of search marketing, technology search engines have drastically improved its interpretation and serve results activated via voice and it’s becoming an important piece of a search marketing strategy. According to SEO...

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Spectruss Accommodates Continued Growth with New Office Location

Watch Spectruss New Office Tour   CHATTANOOGA, TN – July 18th, 2018– Spectruss, a creative agency based out to Chattanooga, TN, is pleased to announce its new office location to a larger, more convenient space to accommodate continued business growth....

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Why Experience-Driven Commerce Matters: 2018 Study

Using the 5 W’s to provide memorable experiences for shoppers Global e-commerce sales are expected to eclipse $2.8 trillion. While this statistic confirms online shopping is on the rise worldwide, this growth is dependent upon a new finding from a...

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Spectruss Launches Video Production Services with Recent Hire, Nick Friend

A Chattanooga-based marketing agency expands in-house services for clients   Chattanooga, TN - July 9th, 2018- Spectruss, a marketing agency based in the Chattanooga, TN area, is thrilled to introduce Nick Friend as the Director of Photo and Video Production...

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What Converts Landing Pages?

Findings based on an analysis of 18,639 landing pages   Landing pages are an essential tool in helping inbound marketers generate more leads and convert them into prospects and customers. A landing page is a web page that allows you...

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Here’s What You Need to Know about Typography

Top 10 Typography Trends You Don't Want to Miss in 2018   Font vs. Typeface:   The choice you make for your brand’s font is an important one because the right one conveys so much about your brand. So, when...

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Why Use Video Marketing?

Video marketing is here, and it's here to stay Today, video marketing usage is rising rapidly among brands and marketers. Having a strong video marketing strategy plays a crucial role in the success of your outreach and branding efforts. It’s one...

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Q & A: Justin Aragon, Creative Director at Spectruss

Ten questions with Justin Aragon, Creative Director here at Spectruss   Tell us how your background in architecture has shaped your career? "Architecture is built for permanence. My architectural training and knowledge of the classics have helped me identify and incorporate...

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Content Marketing: 10 Editing Tips

A few tips to better your editing skills   As the content manager, editing is an integral part of my job and is expected to meet high standards. At first, this role was intimidating because I know everyone makes mistakes....

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Spectruss Welcomes New Team Member and Promotes Social Media Coordinator

Spectruss, a creative agency, continues to grow    Chattanooga, TN - May 22nd, 2018- Spectruss, a creative agency based out to Chattanooga, TN, is excited to announce its recent hiring of Erin Taylor as the Client Relations and Content Manager...

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Disrupting Multi-billion Dollar Supply Chain Industry by Rethinking E-commerce: A Spectruss Case Study

One of the most robust and advanced E-Commerce Platforms in the industry   Overview   Accuserv, a national distribution company focused on providing products and services to multi-unit operators, always stays one step ahead within the supply-chain industry. The company...

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Best times to post on social media: Based on new research

Figuring out the best times to post on social media is never easy. People browse at different days and times depending on the platform. The ideal time to post on each social network is when your audience is most likely...

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The Great and Mighty S.M.A.R.T Goals

First, let’s do a brief history lesson on the findings of SMART goals. In the 60’s, researchers began examining the power of goal setting and the first published paper appeared in 1968 by Dr. Edwin Locke. “Toward a Theory of...

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Secrets to Getting Your Email Blasts Opened

  Learn how you can increase the open rates in your emails.     Appealing subject line   To make sure your hard work doesn’t immediately get tossed into the trash, your subject line needs to convince people that your...

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Don’t Hold Back Your E-Commerce

Take a risk. Increase your e-commerce business to new levels.   If you follow these steps, the payoff will be well worth the hard work:   Research the Current Competitors in Your Marketplace Knowing where your business stands among competitors...

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The Perfect Formula for Your Social Media Strategy: 70/20/10 Rule

Messaging for a social media strategy is the number one way to gain public favor and increase brand integrity. It’s important to balance your content production of frequency and quality. While sales are important, it shouldn’t be the primary focus...

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Chattanooga, New Home of Moon River Music Festival

Love Live Music? Chattanooga’s Got You Covered We may not be Nashville or Memphis, but don’t count Chattanooga out for great music. If you just can’t live without great live music, you’ve come to the right place. Not only does...

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Why SEO is Essential in Every Business

Benefits of Organic SEO Eighty percent of organic SEO attracts search traffic. Why? Because organic search engine optimization does not feel forced or unnatural. In fact, it is known as natural SEO because it focuses on unpaid methods like high-quality...

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Spectruss client, CISTECH, Inc. Joins Infor Partner Network

CISTECH’s Passion leads to Innovation Our client CISTECH, INC., an XA service company, is excited to join the next generation of business technology leaders at Infor Partner Network (IPN). The company’s dedication to excellence within this industry directed them towards...

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The Power of Local Search Optimization – Case Study of Southeastern Endodontics

Get More Customer Reviews According to a survey by Search Engine Land, 72% of consumers trust online reviews as much as personal recommendations from real people. That means positive customer reviews may be the single most effective marketing tool out...

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The Future is Listening – Voice Recordings

Have you ever wondered if your phone or electronics are listening to your conversations? You talk about something new, for the first time, and then suddenly the ads on Facebook mobile are for what you just talked about? Maybe you plan...

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Logo Design Q&A with Creative Director, Justin Aragon

Conversant Group, Chattanooga-based IT services and consulting company, recently launched their new logo designed by Spectruss creative director Justin Aragon. We took a moment to talk with Justin about logo design and his creative process. Justin is a Chattanooga local...

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5 Tips for Better Marketing on Social Media

If you're looking to try and boost your social media platforms and gain more attention, consider these 5 tips.   1. Create a voice for the company Social media is similar to an employee, their role being the brand ambassador...

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Medical Companies Joining Social Media

Social media helps people connect over the web, and over time businesses have been using social media to also connect with their clients. With many ways to connect to clients, and with many different platforms, medical companies are reaching out through...

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8 Tips for Better Business Branding Online

Check out some helpful tips for better business branding online. While some may seem more intuitive than others, remembering and refreshing on helpful tips could spark a new idea! Create a Visual People like to look at visuals over long bodies...

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What Can Website Maintenance Do For You?

The Importance of Regularly Scheduled Website Maintenance and How It Can Boost Your Business   Quarterly maintenance and updates are important, that much we know- or have been told. But why is keeping your online presence clean and optimized important?...

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Importance of User-Generated Content

Getting a consumer excited enough about your product or service to spark them to talk more about it to others- it's the most important and promising challenge in marketing. Just a casual conversation, while engaging, doesn't necessarily generate on-going engagement....

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Royal Highnies Spends Less and Makes More with Spectruss

Overview: Many years ago, Royal Highnies set out on a quest to create the perfect boxer short. Today, Royal Highnies produces luxury undergarments and loungewear for the whole family. Their products are sold by boutique retailers both online and in...

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2018 Lookout Wild Film Festival, Huge Success!

Lookout Wild Film Festival Surpasses Expectations in Sixth Year.   The annual Lookout Wild Film Festival started six years ago. The film festival began in hopes of bringing a substantial presence and impact within the Chattanooga community. It began with...

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Spectruss, a Google Partner

For years, Spectruss has excelled in custom website development, UI / UX design, graphic design and custom API integrations. With the extensive experience and knowledge we have gained over the years, it is time to take the steps to become...

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Jack Brown’s Beer & Burger Joint Presents Southeastern Climbers Coalition Fundraiser

CHATTANOOGA, TN — On October 26, 2017, Jack Brown’s Beer & Burger Joint will hold a fundraiser for the Southeastern Climbers Coalition.   The fundraiser will take place from 12 pm to 2 am. With the total amount of money raised,...

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Spectruss Presents: Sound To Table Experience

St. John's Restaurant, Tim Hinck and Spectruss presents a SOUND TO TABLE experience.   Sunday, September 24, beginning at 6:00 PM at St. John's Restaurant. A composer and a chef set out to completely reimagine the dining experience. Crafting new combinations of...

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Apple Says Goodbye to Imagination Technologies’ Services

This past week Apple announced that they were creating their own in-house mobile processor for their devices. This news immediately affected Imagination Technologies’s shares, which dropped almost 70 percent. Imagination Technologies created Apple’s PowerVR graphics that supplies them with a...

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Learning to Code is the New Requirement for Jobs in Design

Designers who can create beautiful and trending concepts are in high demand. Their skills can take an amazing product and make it understandable and desirable to customers. But a new wave of designers and developers have started to change jobs...

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Wearable Technology – Project Jacquard

Recently at South by Southwest, Levi and Google showed off their collaborative wearable technology, Project Jacquard. They’ve eliminated the bulky, awkward, wearable tech that we’ve become used to seeing and replaced it with a jacket that looks and acts like...

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Passenger Drones Ready for Customers in Dubai

Are you ready for not only self-driving cars but self-flying limo services? Starting in July of 2017, Dubai plans to start offering drone passenger services using China’s Ehang 184. The drone was announced by The Roads and Transportation Authority of Dubai at...

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Electronic Waste on the Rise

Each year the want and need for electronic devices, ranging from small appliances to huge industrial machines, rises and rises. We are all officially living in the electronic age, which is resulting in a lot of electronic waste. While a...

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Spectruss at Hunter Underground

The Hunter Museum hosted their annual “Hunter Underground” event. A combination of gallery art and cocktail chic that featured the much-anticipated “Smash & Grab Gallery”. The proceeds from the night benefited the museum’s educational and interpretive programming. Artwork traveled to the...

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Great Success at 2017 Lookout Wild Film Festival

With over 3000 people in attendance, this year's Lookout Wild Film Festival was a huge success! Spectruss is proud to have not only sponsored the festival once again, but also be one of the original founders of the festival. With...

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TODAY Show Welcomes Spectruss Client, PurrPacks

The result of an effective marketing strategy PurrPacks knew their box of treats and toys for furry friends was a new trend that would captivate the eyes of many cat lovers. But, when the NBC TODAY show reached out to...

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8 Top Chrome Extensions for WordPress Users

Wordpress is fairly easy to use.  However, sometimes it becomes a time-drain when you have to do everything in the actual wordpress platform.  Lately, I have been utilizing a lot of Chrome Extensions. If you haven't ever used a chrome...

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Spectrum 2016 Gala and Live Auction

The Spectrum 2016 Gala and Live Auction was held last Saturday, November 12, 2016. It was set under a grand tent on the Hunter Museum’s beautiful river terrace. Housing over 500 guests, the black-tie dinner has been another successful night...

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SEO for the Holiday Season: Exactly What You Need To Do To Double Your Traffic

The last two months of the year can be a great time to sit-back, relax and enjoy the holiday season. However, if you own a web-business and are focused on increasing leads and revenue from your site, it's a great...

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Rank Fast on Search Engines With These Quick Tips

Are you finding it tough to rank for any kind of keyword in google? Search engine algorithms are constantly being updated and more companies are building out their online presence.  This means that it's going to continue to get harder...

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The Ultimate Content Marketing Plan

You have an important message.  You have a website for people to see the message and take action. The only problem: Nobody goes to your site to actually see the message. You could advertise.  However, that has it's own set-of...

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Hutton and Smith Brewery Wins Bronze at GABF!

Spectruss is pleased to announce that Hutton and Smith Brewery won Bronze for their German-Style Altbier at the Great American Beer Festival last weekend. Hutton and Smith Brewery has only been opened for a little over a year and they...

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5 Strategies To Get More Leads From Linked-In

It's easy to get inundated with social media and after 4 hours lie to yourself that you have actually been working. This is why I prefer to spend my time on LinkedIn. Instead of getting sucked into other "social" networks,...

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Marketing To Millennials – Why This Is The Next Big Thing

There are 80 million millennials in the United States with annual buying power of $200 million.  Millennials purchasing power will only increase in the next decade and this is why advertisers are obsessed with targeting this group.  For perspective, Demographers and...

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How To Make Your WordPress Site Unhackable

At Spectruss website security isn't just important, it's paramount.   The problem with security on the internet is that it's unlimited with how much money you can spend and of-course nothing is guaranteed to work. However, we have found a...

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How To Skyrocket Your Return On Investment For Your Business

When company's want to increase sales, the vast majority just start blindly spending money on advertising.  The irony is that advertising has one of the worst returns on investment for marketing dollars spent. MarketingProfs.com did an extensive study on marketing...

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Spectruss Presents: Tim Hinck Performing Beethoven’s Diabelli Variations

Spectruss is pleased to announce our collaboration with musician and composer, Tim Hinck, in providing him with a new identity and web presence in time for his preformance this weekend. Starting tonight at the Chattanooga Theatre Centre, Tim Hinck will...

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Increasing Online Sales Around the World

After the recession of 2008, sales have continued to increase for both brick-and-mortar stores and online stores.  Most retailers discount online sales and think of it as an activity that is "not worth my time." However, online sales are accelerating...

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The Promobot Revolt and The Rise of Clever Marketing