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Business

Virtual CMO is the Answer to Growing Your Business

The success of a company depends heavily on the way you market your business. Specialized marketing efforts are crucial for creating brand consistency and business growth. In order to take your company to the next level, you must hire a marketing expert; however, in-house marketing directors or chief marketing officers require an expensive salary while still needing to outsource additional services such as videography, programming, design, etc.

What if you could partner with a whole team of dedicated marketing experts who deliver strategic marketing to reach your business goals, without the premium salary? Enter the Virtual CMO.

So what is a Virtual CMO?

A Virtual CMO (vCMO) covers all strategic marketing for your business. It’s an outsourced team of  professionals who work together to lower your customer acquisition cost while freeing up your valuable time. VCMO reduces overhead, relieves the pain of 3rd management, and strengthens your brand identity.

“Every business needs a strong and consistent brand identity, whether B2B or B2C. To accomplish this, you must tackle every area of advertising and marketing. Not only is this expensive for a business to do, it’s also a lot of 3rd party management, which allows for inconsistency in brand identity.” – Sam Silvey, CEO at Spectruss.

vCMO Services Include:

Benefits of a Virtual CMO

Cost Efficiency

One of the biggest benefits of hiring a vCMO is that your business is saving a huge amount of money! A virtual CMO is providing companies with estimated savings between 30-70%. This is because an average Chief Marketing Officer’s salary is $170k, not including additional costs of outsourced divisions. With a virtual CMO, an effective, outsourced team could cost less than a third of that expense.

High Quality Results

With a higher focus and consistency comes a higher quality output. An outsourced vCMO sees your business from an outside perspective which allows for unbiased, honest opinions about your company. Their network of marketing resources will allow them to analyze what works, what needs improvement, and clearly prioritize the problems needed to be solved for your business.

All in one Staffing Solution

A virtual CMO provides expertise across multiple disciplines. If your company launches a new product or service into a new marketing medium (digital media, social media, etc.), an in-house marketing director may not have the experience or skills to effectively execute to the public. When you hire an outsourced vCMO, you will have access to a broader range of expertise.

Consistency

Effective marketing requires consistency to establish brand recognition and positive customer experience. While business owners have every intention of driving their marketing efforts, something more pressing is bound to hit their desk becoming the new priority. An outside team’s priority will always be to provide marketing that delivers proven and measurable results while ensuring you make the right marketing decisions for your business.

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Marketing

Tips to Strengthen Your Brand’s Social Media Presence

Social Media Demographics

In order to maximize your brand’s social media presence, it is important to understand the demographics of different social platforms. You don’t want to waste time creating content on a platform where your target audience doesn’t have a large existence.

Social Media Engagement

It is important to note why consumers follow and unfollow brands. Paying attention to these indicators can help you improve your business profile and create more engaging content.

 

Build a Strong Profile

Strategy

Building a social media strategy for your business is extremely important. It will help you to pinpoint who you are as a brand and give you direction on content to post. Take the time to identify your target audience to ensure you are utilizing the best platform to reach your consumers.

Theme

Using a theme helps boost your presence by creating a visually appealing profile and adding an overall uniformed look. Theming your account is especially effective on Instagram. Using similar filters, imagery and color schemes helps set a mood that reflects your brand to your followers.

Visuals

Use strong visuals on your social media accounts by integrating high quality pictures and videos. Posting eye-catching visuals is a great way to attract a bigger following. Think outside the box with your images such as utilizing puzzle feeds or grid images on instagram.

Captions

Be informative, get creative and use humor. Captions are an important part of your social media posts because they can drastically increase engagement. Asking questions in your captions encourages your followers to comment responses on your post. When a post receives a certain amount of engagement, Instagram’s algorithm actually boosts that post so more users are likely to see it.

Content

Mix up your content and keep it interesting. Utilizing Instagram/Facebook Stories is a great way to add something different to your profile while also reaching a large audience. Over 500 million instagram users engage in instagram stories every single day. Utilizing live stories is another great way to draw in your audience. Since your followers are notified when you start a live video, its a great way to increase engagement with consumers.

 

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Projects

Spectruss Launches CBD Product Line, Kyte Life

Chattanooga-based marketing agency introduces the all-new Kyte Life CBD brand to the market with custom branding and innovative design

Chattanooga, TN- March 29th, 2019- Spectruss, a full-service creative agency based in the Chattanooga, TN area, introduces Kyte Life, a premium line of 100% organic, full spectrum CBD products. With months of market research, Spectruss identified the best avenue to release a CBD line to successfully target consumers. Spectruss integrated this research to build a custom e-commerce platform to propel Kyte Life to the forefront of the health and wellness industry. Kyte Life will be sold direct to consumer at its website www.kyte.life.

The Spectruss team incorporated thoughtful marketing strategies and design techniques to create a memorable and distinct visual identity for Kyte Life. Choosing a catchy name and unique color scheme that would stand out against its competitors was a crucial step to integrate into both the packaging and website design for Kyte Life. The creative experts at Spectruss ensured that Kyte Life’s packaging provided a memorable presentation to attract consumers to the product. Spectruss successfully communicated consistent branding style throughout the design of Kyte Life’s e- commerce website.

“We are excited to introduce Kyte Life and offer a broad selection of premium CBD products online! Through detailed brand development, we have secured a strong visibility for Kyte Life to reach consumers across the nation.”

Kyte Life launched several products including CBD Tincture, Salve, Soft Gels, and Vape Pen and Cartridge Kit. Infused with subtle delicious flavors, each product undergoes quality manufacturing to ensure it is void of any harsh chemicals or metals. Kyte Life’s CBD products are always 100% organic, THC free and Gluten free.

In addition to brand development, Spectruss integrated event sponsorship opportunities so Kyte could stand out against the competition. This provided face to face contact with consumers and paved the way for generating direct contact with Kyte’s target audience.

Moving forward, Spectruss will continue to help Kyte Life create compelling content, secure brand influencers and select strategic partners for growing its direct to consumer customer base. Spectruss is also helping with the setup of the Kyte Life Foundation, including the selection of beneficiaries.

 

Categories
Business

The Spectruss Creative Team Welcomes New Design Intern

Chattanooga marketing agency expands design team by providing new internship opportunity

 

Chattanooga, TN- May 31st, 2019– Spectruss, a full-service creative agency based in the Chattanooga, TN area, is excited to welcome a new graphic design intern, Bruno Benna, to the team. Spectruss is pleased to provide an internship opportunity that will provide substantial design experience by working directly with the creative director. The creative team at Spectruss prides themselves in providing excellent visual design for clients in order to dramatically set them apart from competitors.

Bruno Benna, originally from Dallas, TX, moved to Collegedale, TN four years ago to attend college as a graphic design student. Currently a senior at Southern Adventist University, Bruno will be graduating in December of this year. Having a background as Public Relations Director and Creative Director for his university’s Yearbook has helped shape his perspective as a graphic artist. As a designer, Bruno tries to derive his inspiration and influence from pop culture and current design trends. Practicing Animation and motion design is his current obsession.

“If there was one concrete word to describe my work, it would’ve been easier to just scrap this whole introduction and just slap a bold san serif above one of my photos and called it a night,” said Benna.

Growing up I would always get in trouble for scribbling on walls, books, furniture and literally anything that my short arms could reach. I loved making art and building my own board games. When he’s not behind a computer screen designing, you will most likely find him jamming out to Ariana Grande, scrolling on Instagram for Corgi videos, or playing the switch.

 

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ABOUT SPECTRUSS

Spectruss is a full-service creative agency based out of Chattanooga, TN that specializes in marketing solutions utilizing custom website development, brand identity, videography and photography, digital marketing, e-commerce, paid media, public relations, review management, and data analysis. Their mission is to build long-lasting relations, living on the cutting edge of technology, advertising, and marketing to provide an unrivaled return on investment for clients.

For more information about Spectruss, its clients, and services, visit https:// spectruss.com.

 

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Projects

Spectruss Designs Custom Branding and Builds Online Visibility for Recognized Cosmetic Surgeon

At Spectruss, we know that obtaining a strong online presence is crucial for growing a business. Since its founding, we have worked alongside Sturm Cosmetic Surgery to create a custom designed website to reach a targeted audience. By integrating thoughtful design and strategic marketing strategies, we have established and grown Sturm Cosmetic Surgery’s online visibility over multiple different channels.

Brand Identity

Portraying your brand through storytelling is vital for captivating the interest of your consumers. Our creative team developed a compelling core message for Sturm Cosmetic Surgery to feel “Beautifully You” by articulating precise copywriting content for the website. Creating informative content with special attention to style and tone brought the inspiring brand voice to life.

Graphic Design

Excellent visual design is a crucial element that sets a business apart from its competitors. Our creative team was eager to build a beautiful platform for Sturm Cosmetic Surgery that would readily attract customers. We thoughtfully created a logo, color scheme, and graphics to portray the company’s brand image. Our team also edited and retouched all gallery photos to ensure a uniformed look was achieved.

Responsive Website Design

To achieve a seamless website experience, our team integrated responsive design which allows easy navigation between different screen sizes. Designing a mobile- friendly site for Sturm Cosmetic Surgery was an important step to ensure patients could easily view hours, upcoming events, and find directions.

Search Engine Optimization

One of the most important steps you can do for a new business is to maximize its online traffic visits through search engine optimization. In order to stand out against competitors, our team optimized Sturm Cosmetic Surgery’s website to obtain a high- ranking placement in the search results, leading to increased visibility and more website clicks.

Paid Advertising Management

Paid advertising is an excellent way to increase business growth by driving traffic towards multiple different online platforms. By utilizing search engines such as Google Search Console, Bing Webmaster, and Google my Business, our team achieved excellent growth results in less than two months.

Goal Conversion Rate: 2.38%

Site Visits: 1.1k

Discovery:

36%leads came from Paid Search

28%leads came from organic search

20%leads came from social

 

Social Media Management

Social media is an effective platform for your business to gain exposure and build customer relationships. Our team managed Facebook and Instagram platforms for Sturm Cosmetic Surgery to ensure informative and up-to-date content was used to portray services, products, and upcoming events. In less than two months, we saw significant growth and built a social community for the business.

Facebook:

-270 fans

-1.2k engagements

-2.6k page content clicks

Instagram:

-147 followers

-1.3k engagements

Categories
Marketing

How Push Notifications Can Increase Online User Engagement 

With the virtual world constantly changing, the channels a business chooses to reach its potential customers is becoming increasingly important. Utilizing the ability to grab users’ interest with your brand even away from your site is essential for increasing online traffic.

The automated push notification is an optimal channel in the post-GDPR era, allowing growing e-commerce brands to “push” communications to target users. Email and SMS are platforms that have been used for years, but today, the trend is shifting towards push notifications. Automated push notifications have shown to have a significantly higher user engagement in comparison to both email and SMS.

High Click Through Rate

Eye-catching and difficult to ignore, automated push notifications prove to have a high click through rate. As soon as the notification appears on the user’s screen, there is usually an immediate click response. In contrast, emails have a tendency to get lost in a spam folder and left unopened. A recent study shows that push notifications have a significantly higher click through rate of 7x more than emails and a retention rate of 93% with segmentation.

One Click Subscription

Opting-in to push notifications is as simple as one click. When the notification appears on the screen, the visitor selects “allow” which then immediately adds the user to the subscriber list. This is an effective and simplified way for a business to target their audience. Studies have found that automated push notifications have an opt-in rate of around 5-15% compared with 2% for email newsletters. Because of the opt-in/opt-in option, users have more control of the content they are receiving which results in the alerts being of higher value to the consumer.

Significant Engagement

Rethinking the platforms used to engage with your potential customers is essential. Along with a higher opt-in rate, push notification also receives an average engagement rate of 21%, whereas the average email click-through rate is only 3% percent. Studies also show that the average person only spends a total of 20 minutes checking their email each day, with an average of 6.4 hours before an email notification is opened. This highly contrasts with the average 16 hours a day that a smartphone is turned on or the time a person is online. Users who opt in to push notifications are much more likely to see your business’s push notifications on their device. Visitors are also 88% more likely to engage with your brand because of push notifications compared with other channels.

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Projects

Spectruss Provides Chattanooga Whiskey with a Custom Platform for Continued Growth

Chattanooga-based creative agency builds visibility for celebrated whiskey distillery through custom website development

 

Chattanooga, TN-April 17th, 2019- Spectruss, a full-service creative agency based in the Chattanooga, TN area, launches a new website for widely-recognized whiskey distillery, Chattanooga Whiskey. The development of the new site, chattanoogawhiskey.com, created a seamless website navigation experience built to drive consumer interaction and showcase the whiskey brand.

With the modern consumer becoming increasingly tech-savvy, providing an error-free online experience has become more important than ever. By integrating several key development processes, Spectruss has successfully built an effective website to provide Chattanooga Whiskey with a strong online presence.

To ensure a positive customer online interaction, Spectruss has utilized responsive design which uses flexible layouts to detect a visitor’s screen size and orientation. This allows for the website to seamlessly adapt to the visitor’s layout accordingly, which results in efficient user experience.

Spectruss gave Chattanooga Whiskey the ability to easily edit and update its website content at any time. This was achieved by building on top of a content management system, which simplifies the web programming languages to provide easy content management.

Performing search engine optimization was a critical step for increasing the online visibility of Chattanooga Whiskey. Obtaining a high-ranking placement in the search results is critical for standing out against competitors and increasing website traffic.

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ABOUT SPECTRUSS
Spectruss is a full-service creative agency based out of Chattanooga, TN that specializes in marketing solutions utilizing custom website development, brand identity, videography and photography, digital marketing, e-commerce, paid media, public relations, review management, and data analysis. Their mission is to build long-lasting relations, living on the cutting edge of technology, advertising, and marketing to provide an unrivaled return on investment for clients.

For more information about Spectruss services, visit https://spectruss.com/services/

 

Categories
Marketing

Improve Your Social Media Page in Less Than One Hour

 

10 Ways Businesses Can Improve Their Social Media Presence

 

1. Resize!!!

If you’re reusing an image with the same dimensions across all of your social networks then you’re doing it wrong. More than likely, one of those images will be chilling awkwardly alone and distorted. As marketers, we all know how important it is to effectively convey your brand’s image in a professional and consistent manner. So, always be aware of each social networks optimal image sizes and think about how your content will show up in people’s streams. Or How will it look on mobile compared to a desktop?

 

2. Consistent Profile Picture on Every Network

Your profile picture is a strong element of your online presence. It’s important to maintain the same identity across multiple platforms so you stay top-of-mind. This not only ensures consistent branding but also helps make it easier for people to recognize you when they see your profile image on each of the different social media platforms. If you use different photos and logos you’ll dilute your brand’s visual identity and recognizability.

 

3. Consistent Handles as Well

As mentioned above, appearing consistently increases brand recognition. Same for handles.

By having a strong and consistent handle:

-It creates a memorable handle for your business.

-Makes your company easier to find online

-Makes printed marketing materials cleaner.

-And most importantly- it shows professionalism.

Namechk is a great resource that allows you to check to see which are available and will even help you claim all the handles.

Other things to consider when choosing your social media handles

-If it’s for a personal brand, try @firstnamelastname.

-If it’s for another company, use the same as your domain if possible.

-Keep in mind that there is a limit of characters on Twitter. If you want your handle to be the same on all platforms, it needs to be 15 characters or less.

-Avoid using numbers in your handles (@mycompany1) makes you look like you’re unoriginal.

-Avoid underscores! They’re so easy to forget or mistype.

-Don’t abbreviate or misspell your name – it makes it difficult to remember.

-Keep it short! The longer the username, the harder it is to remember or write.

-If your first choice has been taken, add gravitas such as “HQ” or “I am”.

-You can also try prefixing it with friendly terms like “hello”, “this is”, “we are” or “we make”.

-If your account is being used for things such as customer service, you can add “ask” or “help”.

 

4. Untag the Bad

Photos tagging is great for interacting with more followers if used right. But if you’re tagging inappropriate photos or posts, you’ll look like an amateur, instead of a pro. You might face legal woes too.

So… two approaches to make sure you’re using tags best:

1 ) Check your photo tag settings

Make sure your settings align with your social media policy.

For your networks you can do some of the following:

-See where you’ve been tagged

-See who can see your tagged photos and posts

-Approve photos you’ve been tagged in before they appear

-Remove tags from unwanted photos and posts

-Restrict who can tag you in photos

-Check each network for what’s available for your strategy.

Review tags regularly

Create a routine to check and review the posts you’re tagged in. Then untag yourself from any bad photos or inappropriate posts.

You might ask… why not just shut down tagging?

Because:

-It’s like hearing your name called out from the crowd

-Tags elicit a response from others

-You can jump into pertinent conversations

-You’ll show up in more places

-Tags exist for those reasons, so don’t cut yourself or brand off from being seen more.

 

5. Be Discoverable in a Search

Use the right keywords in your profile to be discovered for your business, industry, or niche. When people do web searches, you want your brand logo to show up above the fold. It’s easy (and fast) to add the right words to your social profile.

Here are a couple of ways:

Identify the right keywords

Find out what people search for most when looking for professionals in your space. Look at industry trends or related phrases. Keyword tools like SEMrush and Google Keyword Planner will help identify the right words and terms.

Use those keywords

Update your social media profiles with the words and phrases identified above. For example, brands cab update their Instagram bios to link promotions and advertise their hashtags.

For: LinkedIn job title, description, experience, and skills sections. Do the same kind of thing for all your social accounts. In your bio, for photos, interests and more.

Don’t just stuff a list of keywords into these sections.

Work them in naturally, like how you talk. The search engine gods will reward and rank you higher. So you’ll show up, not down, the results page.

 

6. Fill in Every Field

While you’re adding keywords to your profile, make sure all the fields are filled in. Why?

So readers won’t perceive you as unprofessional and lazy. This adds credibility and a new level of connection you can build with people who are learning about you for the first time.

You should also ensure that you provide the right and helpful information while filling the bio. These include details about your business, such as your address, phone number, website, hours, other social media links, background story, mission statement, etc. when possible. By doing this you will be able to attract more people because they will know that you can provide the solutions that they need.

Also, check this over time. Social networks remove, add, and update fields.

 

7. Cross Promote

Don’t get this confused with cross-posting, two totally different things.

Cross Posting – the act of posting the same message across multiple social media channels (using tools like Buffer or Hootsuite) for a single piece of content.

Cross promoting – content promotion through the creation of unique messages for each social media channel. Takes a bit longer to execute than cross-posting, you’ll likely have more success connecting with each platform’s unique user base.

While cross posting shows that a brand is out of touch and irrelevant – likely to be penalized by each social network’s algorithm – cross promoting shows users that brands have made a genuine effort to meet them where they are at.

Cross Promotion Tips:

-Adapt each post so that it’s made appropriate for the network to which you’re posting on.

-Include social posts in your weekly newsletter

-Get creative with links in your profile. 

 

8. Test your links

Always make sure your links work. Sounds basic, but typos happen more often than you think. It takes just a second or two to test them, so do it. Otherwise, you’ll look lame and confuse people. Or worse…not get those cross-promotion benefits.

 

9. Build social trust

How? By asking friendlies for reviews, endorsements, and recommendations. It shows other you’ve succeeded and readers trust that more than an ad.

LinkedIn: Use LinkedIn’s endorsements section. People can click to endorse your skills. Even more powerful are LinkedIn recommendations. When you do ask for these (and you should) make it easier for them.

-What talents, abilities, & characteristics describe me?

-What successes did we experience together?

-What I’m good at?

-What can be counted on?

-Are there any other distinguishing features you think I possess?

-What was my impact on you?

-What was my impact on the company?

-How did I change what you do?

-What’s one thing you get with me that you can’t get anywhere else?

-What are five words that describe me?

Facebook: For Facebook pages, use their visitor post section. So people can highlight the good work you’ve done.

Twitter: For Twitter, pin positive tweets to the top of your stream. This allows you to control what visitors see when they first arrive.

 

10. Pin Best Content on the Top of Your Profile

Unlike other posts, pinned one’s stay put. They are the first things people see when looking you up. Facebook, LinkedIn, and Twitter all support pinning.

This is your chance to showcase your best work, so choose wisely. Maybe try a key message, cool video, a new landing page, or hot offer?

Resource: Hootsuite

 

Categories
Business

Spectruss Continues to Grow with Recent Hires

Local marketing agency experiences continued company growth and gains two new hires to their sales department

Chattanooga, TN – April 8th, 2019– Spectruss, a full-service creative agency based in Chattanooga, TN, is growing their sales department with two additional account manager hires. Spectruss is excited to welcome Brandon Curtis and Preslie Gifford to the team. Spectruss values business development as a crucial part of engaging with current and future clients to build and maintain professional relationships.

 

New Account Managers

Brandon Curtis brings eight years of experience focused on growing businesses through relationship building and marketing solutions. Brandon is from Chattanooga, TN and studied Recording Arts at Middle Tennessee State University outside of Nashville, TN.

After years of working in the studio and on tour with several bands, he decided he wanted to settle down and make a big career change. When it comes to marketing your business, he believes that there is no “one size fits all” solution.

When he is not working in the office, you can find Brandon watching old episodes of Shark Tank, hiking with his two dogs (both rescues of course), getting his hands dirty with various woodworking crafts or playing soccer with his son.

 

Preslie Gifford is a soon to be graduate of Auburn University with a degree in public relations and marketing. While in college, she interned with the former legend Coach Pat Dye where she worked as a social media intern for the Coach Pat Dye Radio Show which aired on Auburn radio.

Her love for marketing started when her dad invented a hunting product called Hitch-N-Skeet. Trying to get Hitch-N-Skeet in stores, she reached out to major companies like Cabelas and Bass Pro Shops. It’s safe to say she’s pretty good at skeet shooting.

In her free time, she is starting a hair and makeup business with her college roommate called Capre Beauty. So, most all of her weekends are spent beautifying women or traveling to new cities. She also loves meeting new people and trying new restaurants.

 

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ABOUT SPECTRUSS

Spectruss is a full-service creative agency based out of Chattanooga, TN that specializes in marketing solutions utilizing custom website development, brand identity, videography and photography, digital marketing, e-commerce, paid media, public relations, review management, and data analysis. Their mission is to build long-lasting relations, living on the cutting edge of technology, advertising, and marketing to provide an unrivaled return on investment for clients.

For more information about Spectruss, its clients, and services, visit https:// spectruss.com.

 

Categories
Marketing

E-Commerce is Fundamentally Changing the Way Marketers Think

With the drastic expansion of e-commerce, brick and mortar businesses have taken an obvious shift towards online retail. The increase in e-commerce shopping has transformed the way marketers must strategize.

E-Commerce marketing is the act of driving awareness and action toward a business that sells its product or service electronically. E-Commerce marketers can use social media, digital content, search engines, and email campaigns to attract visitors and facilitate purchases online.

 

E-Commerce is Becoming the Mainstream 

E-commerce has made the shopping experience instantly available to consumers. Studies have found that Millennials today make over 54% of their purchases online. Another recent study found that in the United States alone, over 17 million online transactions occurred on Amazon within just two days during the annual Prime Day event. In China, Singles Day shopping in 2018 shattered the previous year’s record, making $30.8 billion in one day, which is a 27% increase year over year.

As e-commerce continuously grows, it’s important that businesses utilize online shopping as part of their business strategy. With the switch to online shopping, businesses have the ability to track and measure the digital footprint left by consumers.   Collecting and examining this data helps marketers to determine the best future strategies. 

 

The Entire Customer Experience is What Matters

When it comes to tracking online shopping trends, marketers can get hung up on individual metrics such as shopping cart abandonment or bounce rates. While it is important to track individual metrics in order to increase numbers, potential customers can drop out of the buying process at any point in time. It is crucial for marketing professionals to study the entire part of the customer transaction in order to pinpoint what areas of the website may need improvement. Examining the conversion rate of each individual point of a customer’s online interaction will help marketers locate metrics for the customer’s entire experience. 

In order to analyze the impact on conversion rates, it is important to initiate tactics like A/B tests and quality assurance. This will help marketers to discover at what point in the buying process are they losing the interest of the consumer. Gathering feedback from the customer will also help with determining possible adjustments to the online shopping experience. A great example of collecting this information is by using online surveys to ask consumers why they did not want to proceed with the purchasing process. 

Nathalie Torres, the data director of Inamoto & Co, explains that “decades ago, brands were judged on product alone. Today, brands are being judged by the entire customer experience—and it takes smart design thinking to get this right.”