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Business Digital Marketing Marketing PPC

How To Increase Your Leads Now Using Pay-Per-Click Advertising

How to increase your leads now using pay-per-click advertising
How to increase your leads now using pay-per-click advertising

How To Increase Your Leads Now Using Pay-Per-Click Advertising

Pay-per-click (PPC) advertising is a highly effective way to increase leads for your business. By targeting specific keywords and demographics, you can ensure that your ads are being shown to potential customers who are most likely to convert.

In this article, we will explore some of the most effective strategies for increasing your leads using PPC advertising.

Define Your Target Audience

The first step in using PPC advertising to generate leads is to define your target audience. You need to identify the demographics, interests, and behaviors of your ideal customer. This will help you create ads that are tailored to your target audience and increase your chances of generating leads.

To define your target audience, you can use tools like Google Analytics or Facebook Audience Insights. These tools can provide valuable insights into the demographics and interests of your website visitors or social media followers.

Choose the Right Keywords

Once you have defined your target audience, the next step is to choose the right keywords for your PPC ads. You need to identify the keywords and phrases that potential customers are using to search for products or services like yours.

To choose the right keywords, you can use tools like Google Keyword Planner or SEMrush. These tools can help you identify the most relevant and high-converting keywords for your business.

It’s also important to focus on long-tail keywords. Long-tail keywords are longer and more specific than general keywords. They typically have lower search volume but higher conversion rates. By targeting long-tail keywords, you can increase your chances of generating high-quality leads for your business.

Create Compelling Ad Copy

The success of your PPC advertising campaign depends on the quality of your ad copy. You need to create compelling ad copy that resonates with your target audience and encourages them to click on your ad.

To create compelling ad copy, you need to focus on a few key elements. These include:

  • Headline: Your headline should be attention-grabbing and highlight the key benefit of your product or service.
  • Description: Your description should provide more detail about your product or service and why it’s better than your competitors’.
  • Call-to-action: Your call-to-action should be clear and compelling, encouraging potential customers to take the desired action (e.g., filling out a form, making a purchase).

It’s also important to use ad extensions like sitelinks, callouts, and reviews. Ad extensions can help make your ads more compelling and increase your chances of generating leads.

Optimize Your Landing Pages

Once potential customers click on your ad, they will be taken to a landing page. It’s important to optimize your landing page for conversion to ensure that potential customers complete the desired action (e.g., filling out a form, making a purchase).

To optimize your landing page, you need to focus on a few key elements. These include:

  • Headline: Your headline should match the headline of your ad and provide a clear benefit to potential customers.
  • Form: Your form should be easy to fill out and ask for the minimum amount of information necessary to generate a lead.
  • Call-to-action: Your call-to-action should be prominent and encourage potential customers to complete the desired action.

It’s also important to remove distractions from your landing page. This includes removing navigation menus, social media links, and other elements that may distract potential customers from completing the desired action.

Use Retargeting to Re-engage Potential Customers

Retargeting is a highly effective way to re-engage potential customers who have visited your website or interacted with your brand in some way. By using retargeting ads, you can target these potential customers with relevant ads and increase your chances of generating leads.

To use retargeting effectively, you need to focus on creating ads that are relevant to the specific audience you are targeting. For example, if a potential customer has abandoned their shopping cart on your website, you could target them with an ad that offers a discount or incentive to complete their purchase.

It’s also important to limit the frequency of your retargeting ads to avoid annoying potential customers. You can use tools like Google Ads or Facebook Ads Manager to set frequency caps and ensure that your retargeting ads are not shown too often.

Test and Refine Your Campaigns

The key to success in PPC advertising is to test and refine your campaigns over time. You need to track the performance of your ads and make changes as needed to improve your results.

To test and refine your campaigns, you can use A/B testing. A/B testing involves creating two versions of an ad or landing page and testing them against each other to see which one performs better.

You can also track the performance of your campaigns using tools like Google Analytics or Facebook Ads Manager. These tools can provide valuable insights into the performance of your ads and help you identify areas for improvement.

Conclusion

PPC advertising is a highly effective way to generate leads for your business. By defining your target audience, choosing the right keywords, creating compelling ad copy, optimizing your landing pages, using retargeting, and testing and refining your campaigns, you can increase your chances of generating high-quality leads for your business. With the right strategy and execution, PPC advertising can be a valuable tool for growing your business and increasing your revenue.

 For more news, check out some of our other articles here!

If you are interested in learning how we can increase your leads and help grow your business, schedule a free 30 minute consultation today! 

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Business Digital Marketing Marketing

How To Get More Leads Through Your Website Using SEO

Get more leads through your website using SEO

How to get more leads through your website using SEO

In today’s digital world, having a website is crucial for any business looking to grow and expand its reach. However, simply having a website is not enough; it’s important to optimize it for search engines to generate traffic and leads. Search Engine Optimization (SEO) is the process of improving the visibility and ranking of your website in search engine results pages (SERPs). In this article, we will discuss how to get more leads through your website using SEO.

Conduct Keyword Research

Keyword research is a critical step in the SEO process. It involves identifying the keywords or phrases that potential customers use to search for products or services related to your business. This step provides insights into the language that people use when they are looking for businesses like yours.

Keyword research helps you understand the search demand for your products or services, what people are looking for, and the level of competition for each keyword. It’s essential to conduct keyword research regularly because search trends can change over time, and new keywords can emerge as your business evolves. Here are some tips to conduct effective keyword research:

  1. Start with your business objectives: Begin by defining your business objectives and goals. This will help you identify the keywords that are most relevant to your business and align with your business goals.
  2. Brainstorm keywords: Create a list of potential keywords that people might use to find businesses like yours. Use tools like Google Suggest, which provides autocomplete suggestions based on what people are searching for, to generate ideas.
  3. Use keyword research tools: Keyword research tools like Google Keyword Planner, SEMrush, and Ahrefs can help you identify the search volume, competition, and relevance of keywords. These tools provide insights into the keywords that potential customers use to find businesses like yours.
  4. Analyze your competitors: Analyzing your competitors can help you identify the keywords that they are targeting and the level of competition for each keyword. This can help you identify gaps in the market and opportunities to target keywords that your competitors are not targeting.
  5. Focus on long-tail keywords: Long-tail keywords are longer and more specific search phrases that are less competitive than broad keywords. They may have lower search volume, but they often have higher conversion rates because they are more specific to the searcher’s intent.
  6. Analyze search intent: Analyze the intent behind the search queries related to your business. Are people searching for information, products, or services? Understanding search intent can help you create content that matches the searcher’s intent and increases your chances of ranking higher in search results.

By conducting effective keyword research, you can identify the keywords that potential customers are using to find businesses like yours. This knowledge can help you optimize your website’s content, build a targeted backlink profile, and improve your website’s visibility and ranking in search engine results pages.

Optimize Website Content

Optimizing your website’s content is crucial for SEO because search engines use it to determine the relevance and authority of your website. Here are some tips to optimize your website’s content for SEO:

  1. Include target keywords: Use the keywords you identified during your keyword research to optimize your website’s content. Include them in your website’s page titles, meta descriptions, headers, and body text. However, avoid keyword stuffing, which can lead to penalties from search engines.
  2. Write engaging content: Your website’s content should be informative, engaging, and relevant to your target audience. Your content should answer your visitors’ questions and provide solutions to their problems. Use headings, subheadings, and bullet points to break up your content into easily digestible chunks.
  3. Use internal linking: Use internal linking to create a hierarchy of information on your website. This helps search engines understand the structure of your website and the importance of each page. Link to other pages on your website that are relevant to the content on the current page.
  4. Optimize images: Use alt tags and descriptive file names to optimize your website’s images for SEO. This helps search engines understand the context of your images. Use compressed images to reduce the page load time, which can improve your website’s user experience.
  5. Create quality content: Quality content is essential for SEO because it attracts links from other websites, which can improve your website’s authority and ranking. Create content that is unique, informative, and valuable to your target audience. Use multimedia such as videos, infographics, and images to make your content more engaging.
  6. Update content regularly: Regularly updating your website’s content can help improve its ranking in search engine results pages. Create a content calendar and update your website’s content with fresh, relevant, and engaging content regularly. This can also help increase the time users spend on your website, which is a positive ranking factor.

By optimizing your website’s content, you can improve its visibility, authority, and ranking in search engine results pages. This can lead to increased traffic, leads, and sales for your business.

Create Quality Backlinks

Backlinks are one of the most important ranking factors for SEO. A backlink is a link from one website to another. Search engines use backlinks to determine the relevance and authority of a website. Here are some tips to create quality backlinks:

  1. Guest post: Look for opportunities to guest post on relevant blogs in your industry. This allows you to showcase your expertise and link back to your website.
  2. Participate in online forums: Participate in online forums and communities related to your industry. This allows you to engage with potential customers and build backlinks.
  3. Engage on social media: Engage with your audience on social media platforms and share links back to your website. This helps to build backlinks and increase your website’s visibility.
  4. Monitor your backlinks: Use tools like Ahrefs or SEMrush to monitor your website’s backlink profile. This helps you identify any toxic backlinks that can harm your website’s SEO.
  5. Conduct a backlink audit: Before you start building new backlinks, conduct a backlink audit to identify the current links pointing to your website. This will help you understand your website’s link profile and identify any low-quality or spammy backlinks that could harm your SEO.
  6. Create high-quality content: Creating high-quality content that’s relevant to your target audience is one of the most effective ways to attract natural backlinks. When your content is informative, engaging, and valuable, other websites are more likely to link to it, which can improve your search engine ranking.
  7. Build relationships with other websites: Building relationships with other websites in your industry can help you get more backlinks. Reach out to other websites, offer to contribute to their blog or collaborate on a project, and include a link back to your website.
  8. Use infographics: Infographics are a highly shareable and linkable form of content. Creating visually appealing infographics with valuable information can help you attract backlinks from other websites.
  9. Participate in roundup posts: Roundup posts are blog posts that feature contributions from multiple experts on a specific topic. Participating in roundup posts can help you build relationships with other experts in your industry and earn backlinks from their websites.

Remember, the quality of your backlinks is more important than the quantity. Focus on building high-quality backlinks from relevant websites with high domain authority to improve your website’s search engine ranking and drive traffic to your website.

 Optimize for Local Search

If you have a local business, it’s important to optimize your website for local search. Local search is the process of optimizing your website for search queries that include location-based keywords. Here are some tips to optimize your website for local search:

  1. Optimize your Google My Business profile: Create a Google My Business profile for your business and ensure that it’s optimized with accurate information, including your business address, phone number, and hours of operation.
  2. Create local landing pages: Create landing pages for each of your business’s physical locations. This allows you to optimize your website’s content for location-based keywords.
  3. Build local citations: A local citation is a reference to your business’s name, address, and phone number (NAP) on other websites, such as online directories or review sites. Building local citations helps to increase your website’s visibility in local search results.
  4. Encourage online reviews: Encourage your customers to leave online reviews on Google My Business, Yelp, or other review sites. Positive reviews can improve your website’s visibility and credibility in local search results.

Monitor and Analyze Your Website Performance

It’s important to monitor and analyze your website’s performance regularly to track the effectiveness of your SEO strategy. Here are some tools to use for website analysis:

  1. Google Analytics: Google Analytics is a free tool that provides insights into your website’s traffic and user behavior. You can use it to track your website’s traffic sources, bounce rate, and conversion rate.
  2. Google Search Console: Google Search Console is a free tool that provides insights into your website’s performance in Google search results. You can use it to track your website’s ranking, click-through rate, and impressions.
  3. Ahrefs or SEMrush: These tools provide insights into your website’s backlink profile and help you identify opportunities to improve your website’s SEO.

Monitoring and analyzing your website’s performance is crucial to ensure that your SEO strategy is effective in achieving your business goals. In addition to the tools mentioned above, here are some unique and relevant ways to monitor and analyze your website’s performance:

  1. Track user engagement: In addition to tracking traffic and conversions, it’s essential to track user engagement on your website. This includes metrics such as time on page, scroll depth, and click-through rates. Tracking user engagement can help you identify which pages and content are resonating with your audience and optimize your website accordingly.
  2. Conduct A/B testing: A/B testing involves comparing two versions of a webpage to determine which version performs better in terms of conversions or user engagement. By conducting A/B testing, you can identify what works best for your audience and optimize your website accordingly.
  3. Monitor site speed: Site speed is a critical factor in SEO and user experience. Slow loading times can negatively impact your website’s ranking and user engagement. Use tools like Google PageSpeed Insights to monitor your website’s loading times and identify opportunities to improve site speed.
  4. Analyze competitor data: Analyzing your competitors’ website data can provide insights into their SEO strategy and help you identify opportunities to improve your own. Use tools like SimilarWeb or SpyFu to analyze your competitors’ website traffic, backlinks, and keyword rankings.

By monitoring and analyzing your website’s performance using a combination of these tools and strategies, you can make data-driven decisions and continuously improve your website’s SEO strategy to achieve your business goals.

Conclusion

SEO is an effective way to generate leads and grow your business. However, it requires a strategic and consistent approach. To get more leads through your website using SEO, you need to conduct keyword research, optimize your website’s content, create quality backlinks, optimize for local search, and monitor your website’s performance regularly. By following these steps, you can improve your website’s visibility in search engine results pages and generate more leads for your business.


If you are looking to grow your business in the Chattanooga area, schedule a free consultation with us today!

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Business Digital Marketing Marketing

Top 5 Ways To Grow Your Business in Chattanooga, Tennessee Using Digital Marketing

Digital Marketing Chattanooga Tennessee - Spectruss

Top 5 Ways To Grow Your Business in Chattanooga, Tennessee Using Digital Marketing

Introduction:

Chattanooga, Tennessee, is a city with a growing business landscape. Over the past few years, the city has seen a steady increase in the number of startups, small and medium-sized businesses. As the city continues to grow, business owners in Chattanooga are looking for new ways to expand their businesses and reach a wider audience. In today’s digital world, one of the most effective ways to do so is through digital marketing. In this article, we will discuss the top 5 ways to grow your business in Chattanooga, Tennessee, using digital marketing.

  1. Develop a strong website and optimize it for search engines

A website is a critical component of any business’s online presence. It is the foundation upon which a business’s digital marketing strategy is built. Developing a strong website is key to growing your business in Chattanooga. Your website should be visually appealing, easy to navigate, and optimized for search engines.

Search engine optimization (SEO) is the process of improving your website’s visibility and ranking in search engine results pages (SERPs). SEO can help your business reach a wider audience and generate more traffic to your website. To optimize your website for search engines, you should focus on several factors such as keywords, content quality, meta descriptions, and backlinks. By implementing these strategies, you can ensure that your website is easily discoverable by potential customers.

  1. Leverage social media platforms to reach a wider audience

Social media has become an essential part of our daily lives. As such, it is no surprise that businesses are leveraging social media platforms to reach a wider audience. Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn can be powerful tools to grow your business in Chattanooga. These platforms allow businesses to engage with potential customers, promote their products and services, and build brand awareness.

To leverage social media platforms effectively, you should first identify which platforms your target audience uses the most. Once you have identified the platforms, you should create a business account and start posting engaging content that is relevant to your target audience. You should also engage with your followers by responding to comments, messages, and reviews. By doing so, you can build a strong online presence and establish a loyal customer base.

  1. Invest in paid advertising to drive more traffic to your website

Paid advertising is another effective way to grow your business in Chattanooga. Paid advertising refers to the practice of paying to display your ads on search engine results pages or social media platforms. This can help you drive more traffic to your website and generate more leads and sales.

There are several types of paid advertising, including pay-per-click (PPC) advertising and social media advertising. PPC advertising involves paying for clicks on your ads, while social media advertising involves paying to display your ads on social media platforms. Both types of advertising can be effective, depending on your business’s goals and target audience.

To leverage paid advertising effectively, you should first identify your target audience and create ads that are relevant to them. You should also set a budget for your ads and monitor their performance regularly. By doing so, you can ensure that your ads are generating a positive return on investment (ROI).

  1. Use email marketing to nurture leads and retain customers

Email marketing is a powerful tool that businesses can use to nurture leads and retain customers. Email marketing involves sending promotional emails to subscribers to promote products and services, announce promotions and events, and build brand awareness.

To leverage email marketing effectively, you should first build an email list of subscribers who have opted-in to receive emails from your business. You should then segment your email list based on subscriber interests and behaviors. By doing so, you can tailor your emails to specific subscriber groups and increase engagement.

You should also create engaging email content that is relevant to your subscribers. Your email content should be visually appealing, easy

to read, and provide value to your subscribers. Additionally, you should monitor your email campaign’s performance regularly, including open rates, click-through rates, and conversion rates. By doing so, you can identify areas for improvement and optimize your email marketing strategy for maximum effectiveness.

  1. Utilize content marketing to establish your business as a thought leader

Content marketing is a strategy that involves creating and sharing valuable content to attract and engage a target audience. Content marketing can help your business establish itself as a thought leader in your industry, build brand awareness, and drive traffic to your website.

To leverage content marketing effectively, you should first identify your target audience’s interests and pain points. You should then create high-quality content that addresses these topics and provides value to your audience. Your content can take many forms, including blog posts, videos, infographics, and eBooks.

Once you have created your content, you should share it on your website and social media platforms. You should also promote your content to your email list and other relevant websites and blogs. By doing so, you can establish your business as a thought leader and drive traffic to your website.

Conclusion:

Digital marketing can be a powerful tool for growing your business in Chattanooga, Tennessee. By developing a strong website, leveraging social media platforms, investing in paid advertising, using email marketing, and utilizing content marketing, you can reach a wider audience, generate more traffic to your website, and increase sales and revenue. By implementing these strategies, you can position your business for long-term success in the digital age.

If you are looking to grow your business in the Chattanooga area, schedule a free consultation with us today!

Categories
Digital Marketing eCommerce

Best E-commerce Platforms in 2023

Best E-Commerce 2023

Have you ever been served an amazing ad on Instagram or Facebook and you click on the link to go to their website fully prepared to splurge on said product only to realize their website is not-so user-friendly or good looking? Whew, that was a mouthful, but we’ve all had that happen! 

 

Nine times out of ten, I won’t buy a product solely based on the ease of use of a company’s website or the aesthetic. Sounds crazy, but that’s a company’s first impression and if that’s not done well, then I’m going to venture to say their product is not done well either. 

 

Let’s talk about the stats on ecommerce sites in general because maybe you’re skeptical about creating one and you just stumbled across this blog. 

 

DYK: There are 1.4 billion websites in the world and out of those, 455 million are built on WordPress – so roughly 35%. Out of those, 9.1 million are Ecommerce sites. Think about that. There are 9.1 million websites out there wanting you to purchase something from them. Talk about information overload! 

 

So, which ecommerce site is going to best amplify your business in 2023? Glad you asked. 

 

You’ve got several different options and we aren’t going to go over every single one, but the leading Ecommerce site is WooCommerce (a plugin on WordPress). There are roughly 4 million WooCommerce sites worldwide. The second most popular is Shopify with 1 million sites worldwide. 

 

Pros & Cons of Shopify  

 

Shopify is really easy on the front end. You don’t have to be professional to build an ecommerce site through them and they have really beautiful templates you can just copy and paste to get your site up and running. So, if you’re wanting something quick and easy and you have no previous experience, this might be a great option for you. It’s a simple choice for find-to-sell websites.

 

Now, it’s not very customizable. I mentioned the templates, which are great, but those templates have to match your brand to a T. You can’t change the little things about the site that really make your brand and your brand experience stand out. You also have to use the Shopify credit card processor, which puts a limit on what you can sell and unfortunately you don’t own your site – Shopify does. 

 

Pros & Cons of WooCommerce

 

WooCommerce requires more upfront professional labor in regards to the actual construction and functions of the site. If you don’t have any experience building websites, this process might be more than what you’re wanting. For example, at Spectruss, our creative team usually starts in Photoshop and actually builds out the layers of the site and ensures its responsiveness before it’s even transferred over to WooCommerce. Not every small business has the capacity to do that.

 

Now, what’s great about WooCommerce is that you can customize this site to be whatever you want it to be. If you can think it (within reason) it can be done. This ensures that your brand experience is totally cohesive from start to finish. The site is also totally yours and you can use whatever credit card processor works best for you. 

 

As we know, your brand is not just your logo. Your brand is your complete identity and having the option to apply that to every element of your ecommerce site is crucial. Afterall, your website is available 24/7 so consumers are getting to know you around the clock and potentially buying your products.

 

When you look at what an ecommerce site offers your business, it’s not only a way to maximize your profit, but it’s a way to build trust and brand identity in your consumers. Because of that, WooCommerce is Spectruss’ choice for 2023.

 

At the end of the day, you need to think about the growth of your company, how many products you’re going to be selling and then you need to make your decision from there based on which platform will better cater to your needs. The longevity of your company will make this decision for you. 

 

There are other sites we haven’t talked about like Wix and Squarespace. These two sites are great for small businesses just getting started, artists, or people who are wanting to showcase portfolios, etc. They offer some free options as well, but in our opinion, they don’t offer your company longevity and room for growth. 

When it comes to designing and building ecommerce websites, the options are almost limitless. However, setting the store up and turning on the ability to accept transactions is only the beginning. Here at Spectruss we offer an ecommerce service where we build your ecommerce site from the very first thought all the way to your first purchase. 

Book a 20 minute call with us to get started on taking your ecommerce site to the next level.

Categories
Business Digital Marketing Marketing

Why Spectruss is Chattanooga’s Choice Agency 

Why Spectruss is Chattanooga’s Choice Agency 

 

There are a few things that make Chattanooga the city that it is. Some say it’s the walkability, others say the booming restaurant and bar scene, and many say it’s the amazing natural scenery that’s in literally every direction you turn. 

 

You’ve got iconic brands like Chattanooga Whiskey, Hutton & Smith Brewing Co., and Lookout Wild Film Festival. Want to know what all of these brands have in common aside from being a local Chattanooga company? Each of these brands have used Spectruss for marketing or advertising needs to take their company to the next level. 

 

The thing that makes Chattanooga, Chattanooga is that everyone who enters leaves feeling like a local. They feel like they take a little piece of them when they leave. Chattanooga is a city that thrives on locality. From the restaurants, to the attractions, to the parks and the people – it’s home. 

 

Nobody understands that better than Spectruss. Spectruss has been Chattanooga’s Marketing and Advertising Agency for over 11 years. You might be wondering why knowing what it means to be a Chattanoogan is so important as a marketing and advertising agency and the answer is pretty simple…we understand who you are first. 

 

If we understand who you are as a company, creating a brand like Hutton & Smith Brewing Co., for example, becomes second nature to us. Working as geologists from Las Vegas, the owners moved to Chattanooga, TN, and fell in love with the city’s accessibility to rock climbing and various outdoor activities. They came to us at the beginning of the craft beer revolution with a new recipe and a dream to start a brewery. 

 

We were challenged with the concept of creating a brand that could be national, but would remain close to home for the owners. Hutton & Smith was named after the “Father of Modern Geology,” James Hutton and “Father of English Geology,” William Strata Smith. The brand started in Chattanooga with a connection to the rock climbing scene. It started with an understanding of exactly who Hutton & Smith Brewing Co. were and who they ultimately wanted to be. Both the brand and the beer were quickly embraced by Chattanooga’s rock-loving enthusiasts since it’s release in 2014 and you can now find the brand all over the US. 

 

The reality is, one of the things that draws people to our city is the connection to the outdoors. Whether that’s felt through beer, rock climbing, or even films – it’s there. 

 

Since its inception in 2012, Lookout Wild Film Festival has partnered with Spectruss to increase its brand awareness and audience attendance. Our digital marketing strategies and creative branding led to exponential growth for the Lookout Wild Film Festival. Year after year, we strategize on how to meet the high expectations of annual crowd goers. 

 

Each year, we gave the festival a fresh new look to set a new theme from previous years. In 2019, our team redesigned the entire identity of the Lookout Wild Film Festival, including a highly dynamic, attention-grabbing logo and a website redesign.

 

With increased brand recognition, Lookout Wild has attracted major film productions with big brand sponsors such as Redbull, Audi, North Face, and Patagonia. Even though the brand is rapidly growing, it started with Chattanooga. It started with having an understanding of the local audience and the local love for all things outdoors and through that mutual understanding, we took Lookout Wild to new heights. 

 

While knowing Chattanooga sets us apart as a Marketing and Advertising Agency, we’re also experts in the realm of ecommerce sites and website redesigns that are geared to touch other parts of the world. We want your business to grow and expand! 

 

Your website is a crucial part of your business and growth. Chattanooga Whiskey approached us in 2019 when their online presence was failing and in a digital world, you know that can’t be good. Our team worked in overdrive to create a new website for them that was user-friendly and fully responsive. We created their new website with the goal of seamless navigation at the front of our minds. Their online presence has done nothing but soar the last few years. 

 

After building a new ecommerce site for Royal Highnies, their online sales grew 25% and 10% for wholesale orders. While developing the brand new e-commerce site, our team simultaneously built monthly campaigns powered by multiple digital marketing strategies that all funneled to an online pop-up store for consumers to shop. 

 

At Spectruss we aren’t just local experts, we’re industry experts. To check out all the services we offer, visit our website. You can also read more case studies on local brands that we’ve partnered with.

 

Categories
Business Design Digital Marketing eCommerce Marketing

4 Strategies for Holiday Marketing Success

Did you know that Holiday sales alone can make up to 40% of the annual customer transactions for both small and mid-sized businesses? You should be capitalizing on that! It’s crucial that ecommerce businesses, specifically, revamp their holiday marketing campaigns to manage this increased revenue during the Holiday season. Let’s dive into our 4 Strategies for Holiday Marketing Success.

 

Create a sense of urgency 

There’s nothing that will cause a customer to make a purchase quicker than seeing “only 1 item left in stock.” If a customer knows that an item they want is likely to sell out, they won’t wait to make that purchase. Creating urgency can also be caused by Holiday discounts that consumers know only happen once a year. It’s easy to devalue your brand when you have thoughtless giveaways or discounts throughout the year, so be intentional about the sales you create, especially during the Holiday season. 

 

You want to ensure that you capitalize on building a relationship with your customer during this season so that customers will want to make repeat purchases. 

 

Creative Holiday Visuals 

Whether it’s through digital or print ads or packaging for your item, get creative with your visuals! Why? You’re not just looking to be festive or enhance the appearance of your product, but you’re wanting to create an overall memorable experience for your customer. Christmas is full of nostalgia for many different reasons and finding a way to incorporate that nostalgia through a video campaign or packaging is a way to set your products apart. While new visual strategies can be beneficial, people love familiarity and are seeking that now more than ever since there has been so much change the last few years. Throw a big block party every year for past and future customers! 

 

What would the benefit be if every year you released a Holiday theme for your packaging, store decor, or a festive party? Get creative and let your customers weigh in on the excitement through a social media campaign! 

 

Involve the Community 

Christmas is the season of giving and many consumers look for companies that give back and support the community to purchase items from. Find a local organization that you can partner with whether it be your staff going to volunteer one evening, or if a portion of each sale goes to supporting that organization. Take behind the scenes footage of your staff volunteering and curate a Holiday video highlighting the partnership and telling customers how they can further show support. 

 

This creates that warm and fuzzy feeling that only giving can and customers are willing to pay a little more for a product when they know it goes to supporting a further cause. This is a great way to bring Holiday cheer to an organization that needs it while also creating incentive for customers to support your business. 

 

Personalize, Personalize, Personalize

Do you get the point? Holiday marketing can seem so generic at times and you do not want your company to fall into that trap. There’s not a better feeling than getting an ad served to you that feels like it was written just for you! Get incredibly targeted with your ads this year. Don’t just create campaigns for your big Holiday sale and call it a day. Have different target ads with different audiences and intended outcomes to allow your campaign to mean something to a consumer. 

 

For example, instead of a campaign reading, “Don’t miss our big Holiday sale November 30 through December 24th!” Let it read, “We know you’re shopping last minute. We also know you’ll be in the dog house with your kids if you don’t knock it out of the park this year, so help me help you by taking advantage of our big online sale going on now through December 24th.” That ad has a specific audience – parents. Most parents do shop last minute and it may seem simple, but again, when your audience feels like you’re speaking directly to them, it matters.

 

Spectruss was created to help you perfectly curate messaging and campaigns to maximize your ROI. If all of this seems overwhelming to you, we’d be happy to sit down and chat about your goals, targets, and Holiday campaigns in greater detail! 

Contact us to get your marketing and advertising plan started today!

 

Categories
Digital Marketing

3 Ways to Optimize your Marketing in the Furniture Industry

Spectruss works seamlessly in many different industries and brands, but one that hits really close to home (pun intended) is our partnership with Fowler Brothers Company Home & Patio. 

Now, what you might not know is that Fowler Brothers Co. was formerly known as two separate businesses called The Patio Shop and The Furniture Shoppe. One single store, with essentially two separate brands. 

Initially, Fowler Brothers Co. was outsourcing all of their marketing to multiple different agencies. One handled social media and digital advertising, one handled website design and management, one handled radio and tv marketing, etc. This way of business created brand inconsistency, increased margins and unnecessary hassle for Fowler Brothers Co. This is where Spectruss comes in! 

 

Streamline your marketing 

We were contacted to be their full-service, in-house marketing and advertising agency. The reason for turning to an agency like Spectruss is because all of your marketing efforts can be streamlined and perfected through one funnel as opposed to being touched by many different parties. It’s like that game of telephone everyone played as kids where you whispered something in your neighbor’s ear and they passed it to the next person with the end goal being that the last person can repeat what you initially told your neighbor. It never turned out that way though! Too many people were involved in telling the story, so the message got lost. The same thing happens in marketing all the time when we allow so many different hands to touch our branding and messaging. 

Like previously mentioned, Fowler Brothers Co. was not always known by that name. Spectruss’ first course of action was to source all of “The Furniture Shoppe’s” marketing needs into one strategic and monthly generated campaign. We started handling their digital and print advertisements, social media, monthly TV campaigns and overall brand awareness. Not only did we save them time and money, but we significantly boosted their sales with a 24% increase on foot traffic by strategically streamlining all of their marketing efforts. 

 

Don’t be afraid to rebrand 

After a year of this partnership, we found there were many challenges in having one store with two separate brands. After strategizing and researching, we decided it would be best to consolidate the two names into one to eliminate potential confusion to customers as well as to strengthen the brand and spend marketing dollars more efficiently. 

We immediately started working on a rebranding pitch to turn the brands The Patio Shop and The Furniture Shoppe into Fowler Brothers Company. Our goal was “One name. One Store. One Company.”

Fowler Brothers Co. has a 135-year long history in Chattanooga and we really wanted to ensure we could commemorate the past while moving toward the future. While paying respects to the family-owned business, we created a new logo that stayed true to the original vision of the business that long-time patrons would recognize. We also developed a new website, e-commerce store, and a unified social media account so that the brand experience would be all encompassing from one channel to the next.

 

Use e-commerce stores to your advantage 

It’s easy in the furniture business to hyper focus on getting people through the door and while that will always be important, we have to know the direction the world is moving. Long are the days when people only bought furniture by going into a brick and mortar store and browsing for hours. Now, that will always be the preferred method for some, but others love the convenience and simplicity and looking online for any and all home decor. Don’t let this scare you! 

The new site we designed for Fowler Brothers Co. features interactive pages that allow customers to select their style choices and rooms they’re looking to furnish for a customized interior design recommendation. Product visuals are everything for online shopping! Don’t be afraid to create the best online purchasing platform available for your customers. In fact, the ease of your e-commerce store might prompt customers to stop by and try out the products before they purchase. 

If you’re in the furniture industry and you’re looking to optimize your marketing, book a 20 minute call with us to strategize about the future of your business! 

Categories
Business Digital Marketing Marketing

How to win business in a recession

How to win business in a recession

It’s no secret to anyone that the economy has been in a tough spot the last few years and it’s been tough for both consumers and business owners alike. Let us help you gain confidence and show you how to win business in a recession.

 

One of the first things our minds shift to in a pre or post recession economy is cutting extra costs. That could be from things like overhead, small business expenses that add up and even marketing costs. 

 

The thought process makes sense. You see a decline in sales and revenue so you immediately start to cut discretionary expenses like marketing. 

 

What’s interesting though is that research shows that marketers who cut their media spend risk losing up to 15% of their business. McGraw Hill did a study of companies during previous recessions and found that companies who continue to advertise during a 2 year recession saw 256% higher sales than their counterparts who saw virtually 0% growth. 

 

Why is that? Because your competitors aren’t cutting marketing and advertising costs so they get your business. 

 

It’s easy to think in the short term and just start cutting costs that you might consider to be luxury, but the reality is 55% of advertising is digital. And the ROI for email marketing alone is $36 returned for every $1 spent. 

 

These are numbers you want to capitalize on! How can you do that? Great question! 

 

The only way to get through a recession and prosper is to invest in your brand and your relationships with your customers. Why? Because if you don’t, it will undermine your growth. 

 

More than 60% of brands that increased their media spend during the last recession saw ROI improvements! 

 

Why? Because you’re keeping your brand at the forefront of your consumers’ minds, setting you up for success when the economy rebounds. The worst thing you could do is fall off the face of the earth to your consumers, then when the time comes for them to invest in your industry again, they’ve chosen to go with someone else who invested in their marketing during the lonely months. 

 

So, have we shown you the importance yet of why you want to keep that marketing budget in tact? 

 

Spectruss offers 8 different services that you can invest in on an a la carte basis to fit your specific needs. Let’s say, for example, you have a killer website, but you really need help with google ads, social media ads and daily management of those things. We can help!

 

Or maybe you have a great digital marketing employee, but they don’t know how to build a website that will increase your business. We can help with that too! You can have a custom website built and live in as little as 4 weeks. 

 

We want to make sure that you not only survive during a recession, but thrive. Contact us to get your marketing and advertising plan started today!

 

Sources: 

https://www.marketingdive.com/news/marketers-increase-media-spend-recession-gain-ROI/628712/

https://www.wordstream.com/blog/ws/2022/04/19/digital-marketing-statistics

https://www.wearemiq.com/blog/advertising-during-a-recession/ 

Categories
Business Design Digital Marketing eCommerce Marketing

Why Do I Need Digital Advertising?

Why do I need digital advertising?
Why do I need digital advertising?

Unless you live under a rock, I’m sure you’ve heard of the phrase “digital advertising”. Chances are you fall on one side of the spectrum about that topic: you understand it or you’ve just heard about it and don’t really know where to start. Hopefully by the end of this, you’ll understand why Digital Advertising is vital to your business.  

Digital advertising is a way to get your message out across multiple different digital platforms where your consumers spend most of their time. Some platforms that digital advertising are most effective on are Youtube, Instagram, Facebook, Twitter and Google. Did you know that there are almost 3 billion users on Facebook? That’s more than a third of the world so that’s a great place to start digital advertising. 

What is digital advertising? 

In its simplest form, it’s creating a campaign (or ad) on one of the platforms mentioned above highlighting your product or service to potential customers with the goal being to entice them to buy your product or visit your website to learn more. 

A way to make that the most effective it can be is to put money behind those ads while targeting your specific audience. The truth is we live in a world where the market is oversaturated with messaging. So, with that in mind, we want to make sure your message gets out to the right audience so that the money you spend is actually providing results. 

The magic of digital marketing is finding your customer before they find you.

Why is it important? 

The nature of business is that you need a steady stream of customers coming in to keep your business alive and thriving. That means you need more sales, more website traffic, more leads, more brand awareness, more digital presence. 

Digital advertising is a fun and creative way to get that stream of customers coming in. It’s like you’re leaving a breadcrumb for them everytime they see an ad and each breadcrumb will ultimately lead them to make a purchase. 

It’s important to craft the perfect ad buy strategy when thinking about your business. This is where Spectruss comes in. 

How can Spectruss help? 

Glad you asked! We’ve done digital marketing for some amazing brands including: Royal Highnies, Tennessee Valley Federal Credit Union, Brewski, the Chattanooga Choo Choo, RefinedLooks Plastic Surgery & Spa and Liberty Safe. 

The Mount Everest of goals when it comes to digital advertising is having a viral hit. Well, with Liberty Safe, we climbed the proverbial Mount Everest. In 2016 they approached Spectruss with a problem – Facebook announced they were banning all advertisements that included firearms. For Liberty Safe, a national gun safe company, this presented a challenge for ad buys. 

We had to think fast. Working around the parameters was a challenge, but we creatively censored a way to bypass Facebook’s ban resulting in a massive viral hit with over 6 million global views. The numbers on this ad were: 6+ million views, 35k+ shares, 10k+ engagements. 

We bring a lot of expertise to this area and we believe digital advertising can be the catalyst for your business to soar. 

How do I get started? 

The first step is a Zoom discovery session where we will go over your goals and start laying out a strategy for your ad buys. We’ll talk about budget, design, messaging, timing, correct platforms to use, and more. After we design your ads and you approve them, we can get the ads running inside of one week! 

What will this cost me? 

Well for starters, for every $1 spent on paid advertising $2 is returned. This is crucial for your business with that kind of ROI (return on investment). The pricing will vary based on the agency’s work and the ad buy itself. 

The ad buy depends on the campaign itself, what platform is going to be used, the size and audience, etc. An example package starts at $1,000 and can include: Google Ads, Facebook Ads, Instagram Ads, Linkedln Ads and YouTube Ads. We offer payment plans and financing as well. 

Here at Spectruss we believe in transparency. You will always know exactly what was spent, where it was spent and what the ROI was. We provide clear reporting and use hard numbers and data for our digital advertising campaigns. 

So, are you ready to start advertising your business online?

Categories
Design Digital Marketing eCommerce Marketing

Why do I need a custom website?

Why do I need a custom website?

In the world of web design your homepage is like a firm handshake the first time you meet someone. It’s important. It tells a lot about you without you having to “say” anything.

Building a strong online presence builds trust with your consumer. They feel like they get a glimpse into who you are as a company and what you have to offer them. A strong web presence also builds your credibility. There’s nothing more sketchy than wanting to check out a product someone offers before you make a purchase only to find they don’t have a website… or a good website. Did you know that 75% of consumers decide the credibility of a business solely based on their website? Wow! 

BRAND AWARENESS

Having a great website also helps build brand awareness. You want people to know who you are and what you can offer them without you having to spell it out everytime. Everytime they look at your logo, that leaves an imprint on their minds, so it’s imperative that your website is able to back up your brand and help solidify who you are to build consistency across the digital world.

Something else that your website is great for is what we call conversions. In the marketing world, a conversion is the moment that a potential customer takes a desired action previously decided by you. An example would be signing up for a newsletter or making an online purchase. The overall fluidity and design of your website are the most important steps to get conversions. 

This is where Spectruss comes in. Here at Spectruss we believe that first impressions can make or break a business which is why we provide web design as a service for an affordable rate and in a timely manner to ensure all your needs are met. After all, you can’t make a second first impression.

FINANCING YOUR CUSTOM WEBSITE

You can have a new custom website built in as little as 4 weeks AND we offer financing. In a post-covid world, cash flow can be hard to manage so you can choose between a 6 or 12 month plan to pay for your custom website. 

We don’t just build websites that are aesthetically pleasing, we care about the content. We care about giving you a competitive advantage in your industry which is why we strategize with you about what to say, the flow of your website, and how your custom website is going to aid in making your business the most successful it can be. 

Why do I need a custom website?

WHAT HAPPENS NOW 

So, let’s say you’ve recognized the need for our web design service and you’re interested in financing with us, the first step is a Zoom discovery session. In this first call, we’ll chat about what your goals are for the site and establish a strategy that will provide you with results. 

After this, the fun begins! We work with our specialized team to design the look of your website in Photoshop. Once we have your website checking all the design boxes, we give it to our programmers for them to begin making your website compatible for all screen sizes. Since most online traffic comes from mobile devices, it’s important your mobile site offers the same experience as the desktop version. 

So what happens to your website after it goes live? It’s all yours! You have total control of what happens to it. We will show you how to access the site through one of our hosting partners and then from that point we can be as hands on – or off – as you’d like.

If the digital world is still a little overwhelming to you, we offer ongoing support and maintenance packages after your website is live. What does that mean? That means anytime you have an update to the site, we take care of it for you. 

Spectruss boasts 10+ years of expertise in website design and development, so we’d be happy to help you maintain your website. 

LET’S DO THIS

If all this is getting you really excited to build your new site – we totally get it! We recommend scheduling a free consultation with us where we can go over those goals and strategy we talked about earlier, and you’ll also receive a quote! 

Web design is just one of the 8 services we provide on an a la carte basis, but it’s a great place to start! 

 

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200 W M.L.K. Blvd
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Chattanooga, TN 37402

info@spectruss.com

423.264.2404